Another great Brand Engagement event yesterday in NA – the entire office and DC staff came together to explore the Winsor & Newton launch of Revival Colours at a creative card making session!

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Just spent the last 2 days with @Jake Kersey and Europe CBU team in Lyon with a very full agenda to discuss many topics including financials @Patricia LeMauff and @Francois Mareau, cultural evolution, a private label update from @Jasper van der Wurff and @Kevin Lee talking through Amazon NA Authorised Reseller Programme and Cross Border Sales as well as Theme 3 Decision making leadership training with @Ajita Chamberlin and myself (@Sanjay Marwaha and @Sara Brennan as guest attendees).

The meeting was held at the prestigious art school https://www.cohl.fr/ specialising in training artists in publishing, animation, storyboarding and video games.

Special thanks to @Antione Bertinotti for his meticulous planning and making sure we got to see some of the beautiful city of Lyon.

#Building Ownership and Connection, Driving Innovative Thinking and instilling a Decision Making mindset

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 A few days ago, we organised, with the help of the group “Cyclamaine”, a bike maintenance workshop at the Le Mans site. This event is part of our initiative to promote daily bike commutes and achieve the label “employeur pro velo”.

Cyclamaine’s experts taught us how to use the auto-repare station recently installed on our site to achieve practical skills such as fixing flat tires and adjusting brakes, which keep our bikes in top condition. Encouraging biking also helps us reduce our carbon footprint and demonstrates our commitment to sustainability. Not to forget the health benefits that it could have as well.Together, we’re pedaling towards a greener, healthier future. 🚴🌿Stay tuned for more sustainability initiatives!

Il y a quelques jours, nous avons organisé, avec l’aide du groupe “Cyclamaine”, un atelier de maintenance de vélos sur le site du Mans. Cet événement s’inscrit dans notre initiative visant à promouvoir les déplacements quotidiens à vélo et à obtenir le label “employeur pro vélo”.

Les experts de Cyclamaine nous ont enseigné des compétences pratiques telles que la réparation de pneus crevés et le réglage des freins, en utilisant la borne d’auto-reparation installé sur le site, afin de garder nos vélos en parfait état. Encourager l’usage du vélo nous aide également à réduire notre empreinte carbone et démontre notre engagement envers la durabilité. Sans oublier les bienfaits que cela pourrait également avoir pour la santé.Ensemble, nous pédalons vers un avenir plus vert et plus sain. 🚴🌿Restez à l’écoute pour plus d’initiatives de durabilité !

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We’re very excited to share with you the Liquitex Artist mural takeover at the Cass Art Islington (London) flagship store.

Part of the Cass Art x LQX Bio-based launch 360-campaign, for this activation we worked with UK-based artist Tom Guilmard who has painted a very vibrant artwork using solely Liquitex Bio-based colours.

The artist mural, which can be found at the very entrance of the store, wraps around the LQX Bio-based product stand with the aim of creating an engaging, personal and vibrant shopping and brand immersion experience for the consumer, whilst also bringing to life Liquitex’s ‘Just Imagine’ campaign.

A little bit more about Tom Guilmard’s work…

We chose to work with Tom because of his intricate storytelling and vibrant, daring and expressive energy. Tom’s art mainly centres around ‘world building’, humour and colour. And he loves to invite the viewer to explore his art using one’s own imagination and interpretation. With this, we’re quite literarily saying ‘Just Imagine’…

If you’d like to check out some of Tom’s art you can do so here: GUiLMARD (@tomguilmard)

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