We are excited introduce the new reeves with a brand-new positioning and look & feel. Created for the low skill level recreational consumer, the reeves products offer good quality for a good price.

Launching with 51 SKUs that are easy to use and easy to enjoy, the reeves brand is full of personality, colour and emotion. The new reeves enters the market at an opportune time when the recreational consumer base is not only growing but also looking to try something new.

Here is the link to the website of the new reeves:

https://myreeves.com;

Thank you to every person who got involved across multiple departments and multiple countries to make reeves available for sale in the UK in July 2024 – your hard work is truly appreciated!

PS: The draw for winning the Paint by Numbers will take place Tuesday 9th July, so if any one seeing the Townhall recording wishes to enter the draw, they can put the birthdate of reeves on the wall to be included in the draw.

…

Liquitex Bio Based has now launched in the UK!

Yesterday marked the start of the exclusive launch of Liquitex Bio Based Heavy Acrylic in Cass UK.

Liquitex Bio EU Inline units were installed in 11 of their stores, including their 2 Flagship stores, Islington and Glasgow, which have the 2-bay unit displaying full range. Where space was restricted, Bio based was displayed on Cass’s own merchandising equipment.

This also marks that start of a fully packed schedule of activation over the next 2 months, including a Liquitex Bio Mural which will be painted at Cass Islington, Online Giveaway, Social content, in-store workshops and much more!

With months of planning, preparation and many internal meetings, plus the Bio Based immersion session held in April for the Cass H/O team and the online training session held last week Friday for Cass Store staff, it has truly been a HUGE TEAM EFFORT from all involved.

A few team members I would like to thank – Francheska Liberman, Corina Sartore, Martyn Symes, Eden Cook-Watson, Ruben Nunkoo, Caroline Williams, Cindy Levacher, Glenn Burbidge, Frances Holden, Liza Kindon, Joanna Makowska, Liz Ford, Lianne Wells & Michelle Green- your help, input and support in the past several months has been pivotal in making this launch happen. Thank you 😊

…

What a great event last Monday, June 24th in Le Mans !

We had the chance to welcome 70 people from DALBE stores, one of the main Fine Arts Chains in France. They were organizing their annual Meeting near the factory in the morning, and we took this opportunity to host them during the afternoon. 

After a presentation hold by Romain, Dominique and Nicolas, we organized 5 factory tours and workshops around our powerful brands showcasing their new positionings. 

A big thank you to all our colleagues who managed the Tour, from Laboratory, Manufacturing to Logistics and to all Marketing and Commercial teams members for their big input in this Collective success. We’ve managed to provide professional & detailed information in a very short period of time: congrats !

Our Dalbe partners left delighted with what they had seen, impressed with the site’s evolution, pleased with the sincerity of the discussions, and determined to support us in the new business opportunities prepared on this occasion.

Amandine LE COSSEC & Nicolas DUPUIS

…

Ahead of the exciting Liquitex Bio-based launch at Cass Art next week, we held an online training session for nationwide Cass Art store teams. Store managers and store team members from all around the UK (including London, Manchester, Brighton, Liverpool, Glasgow & more) were in attendance during the session, which was very well received and highly engaged with.

During the session we received and answered some excellent and thought-provoking questions centred around sustainability. One thing that is very clear: the in-store teams are excited to get Bio-based in front of the consumers and start talking about this fantastic sustainable innovation from Liquitex.

Stay tuned for some exciting Liquitex Bio-based activations at Cass Art coming soon… including an artist mural created with Bio-based paint, a Bio-based product giveaway on social media, in-store workshops & more!

…

We recently held some face-painting events in a number of The Entertainer stores around the UK, celebrating the Euros and the start of the summer of sport! 

The events were really well received and all the children involved had a great time choosing which sport motifs and flags they wanted to have painted so they could show support to their teams.

As one of the biggest toy retailers in the UK, The Entertainer is the perfect place to showcase our Snazaroo range so we were really pleased with the feedback from the teams there and are looking forward to partnering with them on more events in the future!

 

…