It has been a busy term working with art schools and retailers in the UK. This past month we have been delivering oil training for Hobbycraft and the greys across all of our brands and segued into the new watercolours, for Cass store staff across the UK. We had the pleasure of meeting the new CCO from Cass, Benjamin Recap who showed great interest in how we communicate and really connect with artists and students here in the UK. It was good to show him the activities and engagement through materials research, workshops, bursaries and symposiums and most recently the Liquitex Slade Big Walls with the Slade MA students as a result of the donation of old label materials. An opportunity for many, that would otherwise be prohibitive through cost. This ignited and fuelled beautiful and imaginative responses following the trajectory created with UAL CSM BWW. For those of you who would like to see the artists and designers of the future from students from all over the world,  the degree shows are on now.

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Yesterday in the NA office we had our second Brand Engagement event of the year – a Liquitex activation  for all in the NA office and DC to get more connected to the Just Imagine campaign and the range of Liquitex products. Dallas from Merle Works hosted Just Imagine:  A Liquitex Color Story Workshop where we invited all to ‘Imagine and Create with Liquitex’. Each of us created a keepsake tea towel with colors of our choice. Participants studied different colors in a range of the rainbow and picked colors that resonated with them to create their own color story. We had more than 50 participants expressing incredible creativity! 

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