While I was returning from Le Mans via Paris; I received an invitation from Marie Vincent to participate in the LB Linel Gouache workshop which was happening that evening at the Paris boutique. It was a very nice experience to be part of and try to understand a workshop in French, to be guided by the artist Nolwenn.studio and to try the paints. It has been a valuable learning also from the perspective of enhancing the workshops we organize in our markets in International. Marie also guided me to see the Niki de Saint Phalle exhibition at Grand Palais and to visit Fluctuart. The below art by Jonone with the world map and his art experiences at various locations in the world has inspired me for our International markets. It was also very nice to see the LB & Osez Peindre logos as well as our Flashe products at this art exhibition. Thank you Marie for your kind invitation, for thinking of us International Marketing and for the great job you are doing on the French Brands comms.

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Great to have Sara and Ajita with us for a tour of Industry City in Brooklyn, NY, the new home of our Liquitex Just Imagine Residency Program. Caught this snapshot on our way to Makers Alley😊

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Sneak peek from set in Piscataway where we filmed a Sustainability Fireside Chat (minus the fire, plus purpose) with Sara, Ajita, Kate, Duane, and Maria. The conversation explores the Liquitex sustainability journey – progress, challenges, and our long-term ambition. This content will roll out globally in Q1 2026 to deepen engagement around our sustainability commitments. Huge thanks to Kate for leading the project and to everyone on and off camera who brought it to life. Great work – excited to see the final assets!

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A look back at the Lefranc Bourgeois workshops!Our workshops fully embody our tagline, DARE to paint! : a moment of creativity and boldness, led by Nolwenn Studio, the artist behind our current LINEL campaign. This initiative reinforces the power of our message and offers unique multi-channel visibility, combining communication, experience and inspiration.PS: you may recognise Ceylan, who slipped in among the participants while enjoying a break during her trip to Le Mans.

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Retour en images sur les ateliers Lefranc Bourgeois!Nos ateliers incarnent pleinement notre signature OSEZ peindre : un moment de créativité et d’audace, animé par Nolwenn Studio, l’artiste de notre campagne actuelle LINEL. Cette initiative renforce la puissance de notre message et offre une visibilité multicanale unique, en reliant communication, expérience et inspiration.PS: vous pourrez reconnaitre Ceylan qui s’est glissée parmi les participantes en profitant d’une halte lors de son voyage pour le Mans.

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Liquitex teamed up with surf and lifestyle brand Jetty (also a BCorp) and local artist Ronnie Jackson for a live mural activation at Jetty’s flagship store on the New Jersey shore this weekend.

Ronnie painted frames on the storefront windows using Liquitex paints to showcase some of his dynamic, ocean-themed paintings. He transformed the space into a living canvas that celebrates bold color, creative expression, and sustainability; values shared by both brands.

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