B Corp Month commenced today,  1st March. 

B Corp Month is an annual, global campaign. Every year during March, B Lab and the global B Corp Community join together to celebrate everything it means to be a B Corp, raising awareness of the movement across the world.

The Colart Corporate Brand, our Brands and our Commercial teams all plan to contribute and communicate through ways that align and connect with our customers and consumers,  throughout the B Corp Month of March.

We’ve kickstarted our campaign with the following posts on Colart social’s:

• LinkedIn – https://www.linkedin.com/posts/colart_bcorpmonth-colart-inspiringeveryartist-activity-7169286215073005569-Pos6?utm_source=share&utm_medium=member_desktop
• Instagram – https://www.instagram.com/reel/C3-CQxTPpDG/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA==

Please help us by liking, sharing and re-posting.  And – stay tuned as we launch exciting new campaigns during March,

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It’s been such a pleasure to work in the new CTAM open plan office this week!  What a great new space and I congratulate the team for making this change happen.  I think success can be evidenced by the sense that it has always been this way!  More professional photos to follow but here’s my best attempt 😃

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Snazaroo delivers on it’s promises! It really IS always sunny in Minehead!

@Marie Morice has this week been visiting the UK from Le Mans giving me the opportunity to accompany her on a visit to the Snazaroo site. As rewarding as the morning sunrise over Minehead beach was the visit to the factory delivered even more! Thank you to @Lucy Franklin @Gaynor Smith and the whole Snazaroo team for accommodating us for an excellent trip, incredibly useful to understand more on your operations and share successes and challenges, which despite geographical and production differences are are in fact quite similar.

I highly recommend a trip to the Snazaroo site should you get the opportunity, a great demonstration of operational excellence and passion for our brands housed in their fantastic premises (which still look brand new!). Looking forward to my next visit to Costa del Minehead, keep the sun shining!

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We are thrilled to announce a major milestone in our journey towards direct-to-consumer (DTC) success – the launch of our brand-new ecommerce website for Liquitex, powered by Shopify! This marks the first of many steps as we embrace our DTC goals outlined in the Perform 2030 Strategic Mid-Term Plan.

Our new website, tailored for the US and Canada markets, showcases the exceptional quality and innovation that Liquitex is known for. With a user-friendly interface and seamless navigation, customers can now explore and purchase their favorite Liquitex products with ease. This launch on Shopify represents a significant leap forward in our commitment to providing an exceptional online shopping experience. The excitement doesn’t stop here! We are gearing up for the UK launch of our Liquitex ecommerce site in April, extending our reach to help consumers experience their creative energy.

I want to extend my sincere gratitude and appreciation to the entire Project Vision team (Ellie Deakin, Justina Gomes, Josh Hart, Bowen Lee, Luiza Sandru, Tania Sernivka, Rebecca Smith, and Sam Webster), who exemplified collective agility to bring this website to life. Their unwavering commitment to the project and our Colart values – Passion, Quality, Agility, and Accountability – have been instrumental in making this launch a success. 

I would also like to express my heartfelt thanks to Claire for her pivotal role in orchestrating the initial kick-off meeting, which set the foundation for the project’s success.

This achievement not only represents a significant milestone for our organization but also reflects our dedication to delivering a seamless and enhanced online shopping experience for our consumers. As we embark on this new chapter, I am confident that our ecommerce platform will not only meet but exceed the expectations of our valued consumers.

As we celebrate this achievement, we encourage everyone in the Colart family to explore the new Liquitex website, make a purchase (if you are in the US or Canada), and provide feedback. Your insights will help in refining and optimizing our online presence. Please fill out this Monday.com form so that we can address issues as they’re prioritized by our team: https://forms.monday.com/forms/7571c06d06120df06d3d1a27654cd38c?r=use1

We look forward to the continued success of Liquitex on this new platform and the positive impact it will have on our overall DTC strategy.

Here’s to the continued success of Liquitex on our new ecommerce platform!

Best regards,Kevin Lee

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Good morning Colart! I was asked to lead the new Liquitex brand equity campaign rollout on Amazon. I am pleased to announce that the brand store has gone live on Amazon US. You will notice that the brand store and new Shopify site are all unified in style, ensuring brand consistency across all platforms. Huge shoutout to the Liquitex brand team for their hard work in producing these assets. This was such a fun project and I am really excited to see what these beautiful new assets will bring to the brand and to our customers. Feel free to browse and explore here. 

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