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The Wall
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Erin Keenan posted an update in the group
The Wall 5 months, 3 weeks agoLiquitex teamed up with surf and lifestyle brand Jetty (also a BCorp) and local artist Ronnie Jackson for a live mural activation at Jetty’s flagship store on the New Jersey shore this weekend.
Ronnie painted frames on the storefront windows using Liquitex paints to showcase some of his dynamic, ocean-themed paintings. He transformed the space into a living canvas that celebrates bold color, creative expression, and sustainability; values shared by both brands.
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Sophiane Bahi posted an update in the group
The Wall 5 months, 3 weeks agoI had the pleasure of spending a day in the field with Antoine Bertinotti, together with Clarisse, our new intern!It was a very interesting day that helped us better understand the needs and expectations of our retailers. We visited a store that hadnβt had a Fine Arts section for over a year and set up the Lefranc Bourgeois and ContΓ© Γ Paris product displays. A practical and inspiring experience!
Jβai eu le plaisir dβaccompagner Antoine Bertinotti sur le terrain, aux cΓ΄tΓ©s de Clarisse, notre nouvelle alternante !Une journΓ©e riche et instructive, qui nous a permis de mieux comprendre les besoins et les attentes de nos revendeurs. Nous avons notamment visitΓ© un magasin qui nβavait pas eu de rayon Beaux-Arts depuis plus dβun an, et avons pu y installer les colonnes de produits Lefranc Bourgeois et ContΓ© Γ Paris. Une expΓ©rience concrΓ¨te et motivante !
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Bravo Sophiane et Clarisse et MERCI @antoine-bertinotticolart-com ! Super travail !
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Good to see some of the new designs already in store. Thank you for sharing…
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true Fatima ! YOUR work is arriving in shop !!!! And it looks really amazing ! Thanks again for your very strong support in developing all the range. …
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Le cΕur Γ l’ouvrage! Bravo Clarisse et Sophiane ! Merci Antoine de permettre aux Γ©quipes Lefranc Bourgeois cette implication jusque sur le terrain.…
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Looks great. Lovely to see the new ContΓ© Γ Paris brand header artwork in store 👏…
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Bravo et beau travail d’Γ©quipe! 🙌😊…
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Love seeing the behind-the-scenes of the beautiful displays coming together!…
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AMAZING! Huge kudos to everyone involved in bringing this activation to lifeβ¦and a big shout-out to the Plaza team (please pass this along). This activation and video truly embody the Liquitex brand positioning and set the bar for what we want to see across retail. From the use of brand assets to the music track to the βtalentβ featured – every detail hits the mark. Canβt wait to see the results against targets, but WOW, what an engaging showcase of the brand in action!…
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Ryan Testa posted an update in the group
The Wall 5 months, 4 weeks agoColart is thrilled to partner with its largest AGA member, Plaza Art, to promote Liquitex Basics throughout the month of October. All 11 Plaza Art locations are participating, featuring special promotions on the Basics range β including gift-with-purchase offers, raffle giveaways, and hands-on βPaint & Playβ stations for consumers to experience the products firsthand.
With direction from the Colart NA team, each store has also created its own unique endcap display, highlighting key SKUs within the range and adding local creative flair to bring the βColor Your Everydayβ campaign to life.
A big thank-you to everyone involved for making this exciting activation possible!
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Tim DePack posted an update in the group
The Wall 6 months agoLast week, Anne and I wrapped up the LB Flashe & Flashe Bio Based POS Assets project to be used in the NA market. We now have in DC4 stock; endcap headers, posters, tent card, comms panels, shelf strips and a Flashe surface chart available for use by our accounts in their retail stores. One of our main highlights is the creation of the Flashe Surface Chart featuring Flashe hand painted on various surfaces such as , canvas, wood, metal, ceramic, plexiglass, mirror surface and watercolour paper. We really feel that the multi surface adhesion is a very important feature/benefit of the range that puts us ahead of the competition. Thank you to everyone that helped us out in the process to get this chart and all the other assets designed, printed and instock.
Here are a few pics of the process to create 60 surface charts in our office.
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Wow! very impressive to see this huge deployment! Bravo Tim for your involvement and efficiency (and obsiously your DIY skills;) by developing our French brands on your market! Thank you!…
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Great way to show consumers the multi application and unique properties of flashe…
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Excellent Tim ! Thanks for your strong commitment to support Flashe in NA π
Maybe a good inspiration for our friend @ceylan-kirimcolart-com regarding the “one bay” Flashe POS !! Ceylan => connect with amercian team to get their step-by-step and you can also create your own Flashe POS with specific size π for the stores in international markets ! Would be great π
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Well done, Tim! Such productivity and efficiency! Thank you for supporting the brand in the US market! with such great materials, itβs impossible not to be convinced!…
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Great effort – well done and thank you! These look amazing and I cannot wait to see them out in the marketplace driving our brand forwards….
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I love this, give consumer a a wider range of ideais to use it. Craft people like me will getting crazy. …
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Very impressive!…
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New York winner of the International Art Prize β W&N
Millions of tonnes of clothing, shoes and other textiles end up in landfill every year because very little is sent for recycling .
WN Journaling/Mindfulness Campaign
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