Sometimes we all need reminding why we do what we do, my sister works at the RAF museum in Hendon London, her staff room has no windows, so she asked if I could get her some acrylic paint which her colleague could use to create a ‘window’. Galeria paint (obviously using my staff discount) #inspiringeveryartist

…

We’re kicking off 2024 strong in the UK Sales & Marketing team with our key account, Cass Art.

To support the promotions running as part of the Cass Art Sale, which kicked off on 26th December and will run until 4th February, we have supplied the Cass team with a variety of relevant, supporting content that features our Winsor & Newton and Liquitex materials in use. None of this content has been newly created as we managed to re-purpose all the content from 2023 activations as well as content from brand toolkits, working in an efficient, agile and cost-effective manner.

As an example, one piece of content that we provided to drive this sale, is a video reel that we worked on with UK professional Artist, Kate Brinkworth, as part of the Liquitex Recycled Canvas UK launch in 2023. This video has now been re-utilised to support and drive the Cass Art Sale promotion which offers a Recycled Canvas as a gift with purchase.

The Liquitex video reel has Kate utilising the Recycled Canvas to create one of her beautiful artworks, whilst highlighting its wonderful, sustainability-driven USPs.. Alongside the video, we asked Kate to provide an artist testimonial, which was used alongside the video on Cass’ channels, and which you can read below:

“It’s not easy to be sustainable as an artist. so Liquitex’s new range of Recycled Canvases (from 100% plastic bottles) are exciting. I’ve been having a play with them to see how they respond and the outlook is great. They are strong, stable, and the frame seems pretty inflexible, which is all important. The surface tension is nice and firm, and the texture has a good smooth quality to it. The weave is fine so no roughness comes through the paint. The priming is also solid, with nothing seeping through. And the paint stays on the surface allowing the paint to move freely!”

It’s an absolute pleasure to see this content being used, re-purposed, and to support Emma Mills on Martyn Symes’s team, who work very hard to have such a comprehensive promotional plan in place for our key account, at the start of the year!

…

For those of you who\’ve not had a chance, please checkout quarter 3 newsletter, great updates from around the business!

Sustainability Quarterly

Welcome to the third edition of our Sustainability newsletter.

Go to this Sway

…

Always good to see our retailers getting behind our scheduled promotional activity. Edinburgh Art Shop here with a post to their Instagram account promoting our BTC promotion as their January Hues Sale.

…