https://connect.bcorporation.net/s/

In last quarters newsletter was a link to the ‘B hive’ open to all employees of a B corp organisation, this means all of you! A place to connect learn from other B corps, they have events that you can attend, & free webinars. Worth a look 

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I am happy to tell you all and post pictures from the 5th Swiss USK Symposium, Zurich.On the three days of the Urban Skechter event we had a collaboration with Papeterie Zumstein, where we were at the Freie Schule Zurich on the first day, which was the event location for all the creative people and the course leaders. Very well-known course instructors took part in the event, e.g. Juliana Aschwanden-Vilaça Switzerland,Darman Angir IndonesiaMarina Grechanik IsraelAlex Hillkurtz FranceJohanna Krimmel GermanyLapin SpainSanti Sallés SpainNeil Whitehead EnglandOn Friday and Saturday we had a stand in front of the Zumstein Rennweg Zurich branch, a very busy shopping street in the middle of Zurich. Our colleague Reiner Behrens was there as an artist.#reiner_behrend’s InstagramIt’s wonderful to have a colleague like Reiner, who is also a very versatile artist. We were able to inspire a lot of people with our Winsor & Newton watercolor range, and we received great praise for the fineliners and watercolor pencils.I am of the opinion that we use this contact with our end consumers much moremust, especially with such an outstanding colleague like Reiner, he is a strong brand ambassador for Colart. Experiencing the conversations and the enthusiasm for our products was a very enriching experience.Many thanks to Ellena Wörner and Reiner Behrends for their support

translation with Google

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Hello, everyone –

My colleague Maria Gottfried and I spent two days in NYC last week attending the BILD Expo – a free event presented by B&H focusing on photo, video, and audio creativity. The Expo featured over 130 brands showcasing the latest tech, plus live presentations/Q&A sessions by 60+ industry speakers (everyone from award-winning photographers to social media influencers).

It was a great opportunity for us to “talk shop” with gear manufacturers, experience live demos on tools and techniques, and be inspired by creatives sharing unique perspectives of their craft.

Some important points that we took away were:

• Be empathetic to tell a better, more authentic story
• The same script doesn’t work for everyone / be open, ask questions
• Move around, work different angles (can apply to most things, really)
• It’s NOT about the gear or formal training, but having the passion to start, to create
• Have patience, be tenacious
• Do what you can’t

If interested, videos of Main Stage keynote speakers (from both days) are available for anyone to watch at this link: https://www.bildexpo.com

Have a great week.

– Duane

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Delighted to confirm that as of this week, we now have over half a million artists subscribed to the Winsor & Newton mailing list.

• 23% larger than the same time last year. 
• 178% larger than 2019 (pre-pandemic).

Fundamental to this growth has been our strategy to develop relevant, value-add content incentives to attract prospective artists into the brand and in exchange, provide them with learning and resource materials to support them in their personal creative journey.

This would not have been possible without strong cross-functional collaboration – combining skills in brand, content, web, paid media, and consumer-lifecycle marketing to achieve a shared goal.

A huge thank you and kudos to Charlotte Blanc, Lauren Oliver, Joe Davis, Jo Sass, Tom Ball, Tom French, and Stephanie Eldred. 

Do I spy 1 million round the corner?! 

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