As part of our bicycle labeling project which encourages staff to use soft mobility, several actions will be proposed in the coming weeks at Le Mans.

Among them, a bike ride after the work day until nightfall was organized on Tuesday. This 10 km guided bike ride allowed the fifteen people from Colart to discover the works of street-art in Le Mans, with magnificent frescoes all along the route.

The staff greatly appreciated this activity in a very nice atmosphere. The evening ended with a friendly moment where everyone was able to leave with a cyclist’s guide.

Dans le cadre de notre projet labellisation vélo qui encourage le personnel à utiliser la mobilité douce, plusieurs actions vont être proposées dans les prochaines semaines au Mans.

Parmi elles, une sortie vélo en fin de journée jusqu’à la nuit a été organisée mardi. Cette balade guidée de 10 km a permis à la quinzaine personnes de Colart de découvrir les œuvres de street-art au Mans avec des fresques magnifiques tout au long du parcours.

Le personnel a grandement apprécié cette sortie dans une très belle ambiance. La soirée s’est terminée par un moment convivial où chacun à pu repartir avec un guide du cycliste.

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A favorite podcast of mine is Ten Percent Happier by Dan Harris.  This episode explores Neuroaesthetics and how art can improve and extend your life.  Give it a listen is you’re so inclined.

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Coming up in September with our retail partner Opus Art Supplies.  I’ll be breaking down the differences between introductory and professional ranges so that people can make informed choices depending upon their project and budget.

https://opusartsupplies.com/products/navigating-art-materials-with-jimmy-lesie  

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I’m thrilled to announce I’ve just published the new Liquitex Amazon UK brand store makeover, which is now live! Feel free to explore the store here.The new look has been designed to express the creativity of the brand, and improve the shopping experience focusing on the below points:

Increasing interactivity: Shoppable images – range images embedded with multiple purchase links for the products pictured – have been added to promote exploration.

Capturing attention: Background videos play automatically and silently loop on loading a page, immediately capturing attention, and communicating product features, USPs etc.

Reinforcing brand identity: In line with many large brands, text has been embedded into images using the brand fonts rather than the Amazon default. This is a great way to reinforce the brand identity in the saturated Amazon marketplace.

Optimising mobile experience: With more consumers shopping primarily on mobile, the brand store has been optimised for mobile devices, without sacrificing interactivity.

Demystifying products: With selling large, varied ranges such as mediums (one of the top-selling brand store categories), educating and inspiring customers to try a new product is important. To demystify the mediums, video thumbnails illustrating their textures have been added, to prompt more clicks on the incredible videos of their applications.

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