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While spending time in Camogli, Italy last week my Liquitex tote bag came in handy on trips to the market and the wine shop.

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As Coronation fever heats up this week, we’re thrilled to be able to share that the official Coronation Invitation was designed and painted by heraldic artist and manuscript illuminator, Andrew Jamieson, using Winsor & Newton watercolour and gouache. Andrew is a life-long Winsor & Newton user and kindly agreed to give us an exclusive interview about the creative process behind his Coronation creation which you can read here:

Featured Artist: Andrew Jamieson | Winsor & Newton (winsornewton.com)

You can also watch this weekend’s Instagram post here – and keep an eye out for more social media posts this week:

Throughout his 40-year career as a heraldic artist and manuscript illustrator, Andrew Jamieson (@artyjamie1746) has used Winsor & Newton… | Winsor & Newton (@winsorandnewton) on Instagram

A big shout out and thank you to Winsor & Newton Global Communications Manager, Joe Davis, who made the initial contact with Andrew and persuaded him to work with us!

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We recently launch NEW Liquitex Recycled Canvas in partnership Cass Art.  The short exclusivity period gives us access to some of their best marketing resources and communication platforms.   

The range is list in the main stores and Online, and we have already enjoyed a comprehensive communication plan with a E-mail blast to a database of 300k subscribers, as well as posts across all social media platforms.   As this is a premium price product it is key that they are driving awareness of this by highlighting the Key USP’s (Unique Selling Points) as well as utilizing our wide range of brand assets that tell the story well. 

Thanks to all involved in making this happen, another great team effort supported by fantastic execution from Cass Art.

Links to Social below, any additional likes would be appreciated.

 Facebook

 Instagram

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