BIG UP to american team for its super passionate support and efficiency to deploy and grow Conté à Paris in North American market ! 

This is a very impactful rebirth/relaunch, for this multi-century brand : using all new assets, visual, POS in shop and the artist expertise of Jimmy Leslie to explain and showcase all Conté à paris pencils, for sketcging and drawing.   Bravo to the whole team lead by Steve, Sarah, Michel, Tim and all sales on field ! Great visibility for Conté thanks to you ! Congrats !

https://youtu.be/8WS7vY1tg6s?si=pjWfFq5fvR9q9JIo

…

NO WHITE PAINT?

Instagram

Caught this reel on Instagram last night. I’ve thought a lot about how a reduced product range (and reduced colour palette)  could be harmonious with both operational efficiency and enhance the opportunity for our brands to increase their advocacy of colour theory education… but I never thought removing white could be an option. Really interesting process from a talented artist.  

Take a look at her body of work here

Art | Rachel Lancaster | Newcastle upon Tyne

…

Comme promis, après les coulisses et le WIP des artistes à l’œuvre à la boutique Charbonnel, voici la nouvelle Carte Blanche ! Les 3 univers des 3 artistes Nolwenn Studio, Carole Rampinetta et Pawm ornent chacun une vitrine. L’occasion de mettre en scène les 3 nouveaux sets Linel designés par ces artistes, qui invitent à réaliser leur oeuvre grâce à un packaging interactif : un QR code mène directement vers un pas-à-pas exclusif. Osez peindre!

***

As promised, after the behind-the-scenes look and WIP of the artists at work at the Charbonnel boutique, here is the new Carte Blanche! The three worlds of the three artists, Nolwenn Studio, Carole Rampinetta and Pawm, each adorn a shop window. This is an opportunity to showcase the three new Linel sets designed by these artists, which invite you to recreate their work thanks to interactive packaging: a QR code leads directly to an exclusive step-by-step guide. Dare to paint!

…

Hackathon Video 

Thanks to all who came to see the Hackathon take place in the London Hub yesterday. For those who missed it or located elsewhere check out the 30 seconds vid above. We opened the doors to 30 artists from professionals to students and all in between. There was a great vibe, with lots of ideas generated and observations about how our artist community use our products. The focus was on drawing materials with Winsor and Newton and Conte a Paris products. The artist participants since leaving yesterday have been blowing up my inbox with love for the products, the event and all the people they got to speak to and work with yesterday and would love to be involved in future events. Big thanks to Ajita, Mara for all the work behind the scenes and on the day. Our team mentors Clemence, Pierre, Chris, Cris and Jean and our non judgemental judges Gail and Jane. Look out for more news post Hackathon as we look to take ideas into action and produce a Colart X Hackathon playbook so its easy to replicate elsewhere. 

…

Drawing inspiration from the Liquitex team’s focus on unlocking creativity in daily life, our team recently rolled out a localized “Color Your Everyday” campaign in China, pairing online momentum with targeted offline activations. Tapping into the popular local internet meme “the first cup of milk tea in autumn”, a symbol of warm, shared seasonal joy—we partnered with local urban sketch artists to host workshops at a community spot near a library and café, with total 98 participants for two rounds. The venue featured a Liquitex corner, where participants freely experimented with Liquitex Basics by painting on cups and shared their creative processes on social media to join the online campaign.

The initiative delivered amazing results: the #Liquitex hashtag climbed 559,000 reaches and sparked 19,000 discussions, driven by authentic user-generated content that boosted brand visibility. Beyond promotion, this campaign embodied Liquitex’s “Just Imagine” spirit and underscored that Liquitex Basics is more than just paint, it is a catalyst for daily creativity, turning ordinary moments into extraordinary expressions.

…