We were delighted to host our friends from Jasco, Australia, in NJ this week. They really enjoyed the DC and site tour as well as time with NA marketing, Liquitex Global and some store visits. Well done and thank you to all involved in making us shine.

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Went down a Wikipedia rabbit hole earlier, and came across this. I’m assuming we pulled our Project name from here, yeah? https://en.wikipedia.org/wiki/Meccano

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Really nice to see our new recycled packaging filtering through to the trade now. As shared in their recent Instagram post by Greyfriars (Millers Art) in Glasgow. A huge thank you too all involved for making this sustainable packaging change happen so seamlessly.

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If you are a fan of late night TV…The Tonight Show with Jimmy Fallon did a skit with Kevin Bacon call First Drafts of Rock featuring the Rolling Stones and their song “Paint it Black”…but the first draft of it was “Paint it Paint” and a line in the song say they go to “Michaels” and go down the paint aisle, “Aisle 6″…Michaels took it further and put out a TikTok video with the music going to Michaels and going down Aisle 6 to shop for “Paint”. At the beginning of t he TikTok video, our current Liquitex Bascis Acrylic Fluid endcap can be seen and then a bunch of passes of the camera across our branded tubes of paint within the aisle…

Late Night video: https://www.youtube.com/watch?v=xktWsZcFIF8

@michaelscraftstore

🎨GIVEAWAY🎨 PAINT, PAINT, PAINT, PAINT, FOR A CHANCE TO WIN! 🖌Tag us in your paint project using #michaelspaintchallenge 🖌Follow michaelscraftstore And that’s it! Giveaway will close on 4/16 at 11:59 CST. Winner will be picked on 4/17 and contacted through DM. Giveaway US only #giveaway #makeitwithmichaels #painttok

♬ original sound – Michaels Stores

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Check out the following I posted to Colart’s insta yesterday:

https://www.instagram.com/p/Cqnwx2SI2AR/?utm_source=ig_web_copy_link

A conversation was prompted by several others at London Hub yesterday who noticed art students spray painting using Liquitex right outside our offices.  Colart people were curious to find out what they were doing, so I went to ask them.  They are graduate diploma art students who study and create in the space above our offices (who knew!!??!), and more importantly, they LOVE Liquitex.   I cannot tell you how proud I felt telling these budding young artists (and Colart’s consumers of tomorrow) who I work for and what we make … they were so excited that they were speaking to someone from one of the brands that they love.  Of course,  I have promised them a tour of our archives and products (Step Nebbia,  Mark, Debbie …. heeeeelp!!) which they are equally as excited about.  Already other art students and the teaching lead now know of our interactions.

Seriously … it is moments like these that make me feel so proud to work for Colart and, to love our brands like our customers and consumers do.

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