Foudre Sentimentale et Flashe idéaleDu 15 décembre au 8 janvier 2023, le Palais de Tokyo accueille Foudre Sentimentale : l’expérience de la foule et l’émotion qu’elle suscite.Artistes et experts réunis pour l’occasion nous transmettent leur perception du phénomène de foule dans cette exposition pluridimensionnelle : tableaux, poèmes, photographies et films, documentation, musique, danse. Mais pas seulement …Hugo Vitrani, commissaire d’exposition, invite également les élèves de l’école de mode Casa 93 à élaborer les tenues de la foule, abordant les questions de l’uniforme et du camouflage, de l’appartenance et de l’anonymat.Parmi les artistes, the Bell Angels – Simon Bernheim et Julien Sirjacq-, soutenus par les couleurs Lefranc Bourgeois.Dans leur œuvre, algorithmes, paysages, exodes, données GPS, médaillons et autres grigris constituent la foule sur de grands formats monochromes et métallisés. Une œuvre aussi frénétique que poétique pour ce duo adepte de l’iconique acrylique vinylique Flashe ! 

https://palaisdetokyo.com/exposition/foudre-sentimentale/

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Hello, all.

Wanted to share this wonderful reel Maria Gottfried created that represents the truly collaborative effort put towards making our wide range of activations a success in North America.

Since coming on board in April of this year as Visual Content Specialist, Maria has enhanced our level of creative output by providing an agile, in-house resource for photo and video production.

As a mighty team of two, we’ve worked with a multitude of stakeholders throughout the year – across brands, channels, clients, artists, etc. – in crafting stories (large and small) that bring to light the unique attributes which make our materials and services so special. We’ve presented the journey of artists through the Liquitex Residency program, developed assets for digital and social campaigns, supported our retailers with exclusive content, helped educate and inform consumers by way of TFAC demos and staff training modules, and helped kick-start local initiatives like DEI that we hope impact the greater Colart community.

I am very proud to be a part of a Marketing team that works tirelessly to leverage their passions, engage their end users, and inspire creators of every stripe.

Here’s to learning our lessons, expressing our gratitude, and creating bigger and better in the new year. Cheers!

https://www.dropbox.com/s/ap940lebpr638kb/2022%20NA%20Creative%20Team%20Production%20Highlight%20Reel.mp4?dl=0

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Hey everyone,

Hope all is well,

I\’ve had the privilege to be assigned as the new Project Manager for a big project called B2B Project Shakespeare.

I am pleased to announce that we have launched the new Eastern Europe Colart B2B Trade website (https://trade.colart.com/ee). This is a result of months of hard work and planning. I would like to thank the Eastern Europe team: Jakub Kopek and Michael Janmaat and also my wonderful project team: Nicky Shaw, Rachael Reynolds, Arthur Sanders, Tania Sernivka, and Jasper Van der Wurff for their excellent work on this project. The site has 47 registered clients so far. We went through several iterations of test orders, and technical fixes (also big thanks to Samuel Webster for his help in fixing testing orders) so we can finally release this website to the customers. We have received positive feedback from the initial user testing, and everyone was pleased to proceed to a full launch of the website. Again, huge thanks to everyone involved in this endeavor and I look forward to opening the following site.

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Following the successful ‘unboxing’ video series for our UK retailer Cass Art the last two years, we have created 7 new unboxing videos for Christmas 2022, featuring key Winsor & Newton and Liquitex products. We shared these with Cass in a variety of video formats, suitable for activation across various channels, alongside the assets created by the brand teams this year.

All the videos consist of a product unwrapping and unboxing sequence (highlighting the packaging and product contents), followed by demo snippets of colours and techniques showcased by the talented Steph Nebbia for Winsor & Newton and Juan Bolivar for Liquitex.

We’re excited to see that this content is being activated by Cass through an engaging 360-campaign, across multiple platforms including the Cass website, Instagram and Youtube social channels, targeted email send-outs as well as select in-store screens. 

Across Cass Art Instagram grid and stories, we have a strong posting schedule with 1 x W&N or LQX video going live each week from November until the last week of Christmas, giving our brands great visibility amongst our competitors.

On the Cass website, aside from being featured on select product display pages and at the top search navigation panel, we also have a dedicated Winsor & Newton and Liquitex gifting landing page featuring ‘Christmas Ideas from Winsor & Newton and Liquitex’ (found here: https://www.cassart.co.uk/christmas-gifts-showcasing-cass-arts-choice-of-winsor-newtons-artist-quality-sets/), which features a variety of videos alongside copy and CTA buttons leading straight to shoppable product pages.

We of course aim to gather insights against set metrics and KPIs to measure engagement, sales and potential ROI.

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Part of our B Corp certification journey requires Colart to complete a legal test. This legally commits Colart to use business as a force for good, by:

• Creating a material positive impact on society and the environment through your business and operations
• Considering ‘stakeholder interests’ – including your shareholders, employees, suppliers, society and the environment

The legal test is board approved and includes changing our articles of association, which are then filed at companies house.

Thanks to @Sarwar.Zaman for making this happen, a significant milestone in our journey to become B Corp certified. 

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