The Journey – Welcome Aboard

Last time our Northern European Winsor & Newton  “The Journey” Campaign took us to Germany. Today we are headed back to Sweden and Panduro/Kreatima.

A summer with long-awaited leave is finally here! And what better way to spend it than in the company of your favorite hobby and the places you love. This time Panduro/Kreatima and the lovely Kajsa Wallin, a Swedish artist known for her magical fairytale characters will take us on an exciting journey through Swedish traditions and holidays. We started in June with celebrating Midsommar and the tradition of picking 7 different flowers to put under your pillow while you sleep. Legend goes that during the night your true love will appear in your dreams. While this might seem a bit odd to some, this tradition is an old Nordic folklore tale that we hold dear to this day.

While continuing on Nordic folklore tales, have you ever wondered what mythical creatures lies deep in the Scandinavian forests? Then make sure to follow our journey throughout August when Kajsa will explore a few Scandinavian folklore creatures. Some of these creatures are believed to be benevolent towards human beings, whilst others less so.

We have embarked on a long and very exciting journey that will teach us the traditions and beliefs of the Scandinavian people. Want to learn more about the Scandinavian culture? Keep an eye on Kreatima’s journey landing page for the next steps (available in Swedish/Danish/Norwegian). Also make sure to keep a close eye on Panduro’s and Kajsa’s Instagram for weekly updates.

Next week we will be travelling to Poland!

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Lefranc Bourgeois team is delighted to share summer vibes from Paris, with James MacKeown\’s special exhibition at Charbonnel, \”Rêveries Marines\”, until mid-September. 

This internationally renowned Irish artist belongs to a third generation of painters. Born in 1961, he grew up in Ireland, Turkey and Wales. He never went to art school, and won his first painting prize when he was only 16 years old. He learnt to paint at home with his grand-father, and shared the passion of painting with his children who are now artists as well. 

Having lived in Switzerland and Normandy, he fell in love with Northern Brittany coastal colors palette and changing atmospheres, and settled in Paimpol where he owns a gallery. He likes to capture the spontaneity of everyday life and connects intimacy with immensity.

We look forward to welcoming you during the boutique opening hours (Mondays to Fridays, 9:30-5:30), or upon appointment (contact: Renc-art@lefrancbourgeois.com), except the week of August 15th. Please check-out the exhibition catalogue and feel free to share: Catalogue d\’exposition James MacKeown Lefranc Bourgeois Rêveries marines.pdf

Stay tuned as our summer Plein Air digital campaign will also be a tribute to James\’ talent !

L\’équipe Lefranc Bourgeois est très heureuse de présenter l\’exposition parisienne de l\’été : James MacKeown, artiste irlandais de renommée internationale, expose chez Charbonnel de mi juillet à mi septembre. Un vent de folie estivale sur fond de \”Rêveries Marines\” soufflait jeudi soir au 13 quai de Montebello, pour le vernissage de cette exposition inédite, qui a réuni autour de l\’équipe de nombreux artistes, partenaires et ambassadeurs de la marque.

Artiste autodidacte et ouvert sur le monde, James peint comme il respire depuis qu\’il est tout petit, il a appris à peindre avec son grand-père et remporta son premier prix de peinture alors qu\’il n\’avait que 16 ans. Après avoir vécu avec sa famille en Suisse et en Normandie, il a élu domicile en Bretagne Nord, séduit par la palette et les vibrations des couleurs locales. Il peint tous les jours, sur la plage, au jardin, dans son atelier, et même dans la galerie de Paimpol. Il a transmis sa passion à ses enfants qui sont aussi artistes.

Contemplatif, attaché aux valeurs familiales et fidèle utilisateur de Lefranc Bourgeois (huile et aquarelle extrafines),  James nous donne à voir avec son travail l\’émerveillement du moment présent dans la douceur du foyer, comme dans l\’atmosphère toujours changeante des paysages de bord de mer, reliant ainsi intimité et immensité.

Venez nombreux découvrir cette exposition exceptionnelle aux horaires d\’ouverture (la boutique sera fermée la semaine du 15 août) ou sur rendez-vous (contact : Renc-art@lefrancbourgeois.com), et n\’hésitez pas à partager le catalogue auprès de vos amis amateurs et collectionneurs !

Catalogue d\’exposition James MacKeown Lefranc Bourgeois Rêveries marines.pdf

Restez connectés cet été car James sera aussi à l\’honneur de la prochaine campagne de communication digitale \”Lefranc Bourgeois Plein Air\”.

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What does a casual collision and an erection have in common?

NO!  This is not a dirty Friday afternoon joke.  This is a serious question.

Do you find that when you go in-to-work that your bubble no longer bursts, your creative juices have stopped flowing and your horizon\’s have narrowed?

Then STOP NOW!  Get the answers to all my questions by spending the next 2 minutes and 24 seconds watching this Colart Academy video: https://intranet.colart.com/en/lessons/test-your-ideas/ 

AND … let me now if you plan to casually collide next week?…

The North American fine art channel team is working hard to install the new Winsor & Newton oil displays in select retail stores (Colart project ‘Meccano’). More than 100 planograms have been updated so far, also adding the 8 new Artists’ Oil Colours we have just launched, and the new merchandising system looks great! Attached are before and after pictures from one of the Blick stores in Chicago.       

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