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The Wall
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Lily Pislar posted an update in the group
The Wall 3 years, 10 months agoThe Journey – Welcome Aboard
Last week we announced the launch of The Journey. This week The Journey Takes us to Poland.Traveling has always been a great source of inspiration – Polish artist and social media creator @samantalesiak (audience: 93 K) is here to take you on a personal journey along her inner road map for you to experience the transformational power of painting with Winsor & Newton materials.
A childhood memory – foraging mushrooms in the woods with her family, has taught the artist true awe and respect for nature and gratefulness for the ancestral wisdom shared by her mother. Do you feel inspired to explore and sketch the many wonders of the forest with your own set of Winsor & Newton materials?
For this journey, Samanta and Winsor & Newton have teamed up with local art and craft chain @empik (the largest operation of this trade in Poland – Instagram reach: 203 K) to supply the audience with the finest materials aligned to the creative inspiration curated by the artist – all creative content funnels into the POS.
A video, posted by the artist on YouTube to kick off the campaign already garnered almost 10 K views and there is more creative content from the artist coming.Be sure to visit Empik and @samantalesiak to find out more about the interactive tutorials and give-aways. And the best is: the whole journey with Samanta and Empik will continue until the end of September so you’ll see more engaging activations, all applying Winsor & Newton’s inspiring materials!
Be sure to look out for our post next week that will take you on The Journey to the Netherlands.
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Laura Bruder posted an update in the group
The Wall 3 years, 10 months agoIvo & I had a super-informative, engaging, thought-provoking, and fun workshop with the fabulous Crayola the Queen at The West Works building today. Focusing on the LGBTIQ+ community and how we can use our platforms as allies to be more inclusive, not just in June/Pride month, but ongoing. Lots of food-for-thought to take away as well as documentary-viewing homework. We would both highly recommend anyone taking the opportunity to see her in action if you get the chance.
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It was definetely thought provoking and it was interesting to learn about struggles that LGBTIQ+ community needs to face everyday and personal experiences of Crayola the Queen. …
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I attended the later session. Most may think of drag queens as pure entertainment. We were lucky to see the person behind the glam. Intelligent, articulate, passionate and most of all, an advocate for inclusiveness within and outside their own community. I was touched, inspired and informed … being a 53 year old gay person … you realise in these moments that we never stop learning. …
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Hi Laura, would you mind sharing the documentary titles that give a good insight on this topic? thanks!…
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Susana Ng posted an update in the group
The Wall 3 years, 10 months agoToday marks the 5th anniversary of the Grenfell Tower fire. I still remember 5 years ago when I could see the building from the window of The Studio Building.I got the shirt I’m wearing today on the 1 year anniversary of the fire at a community event where they were screen printing shirts. During this event, I also met someone organising art therapy for those affected by the fire. As part of one of the many product clear outs at The Studio Building, I walked with product to the community centre to donate our paints to support the organiser of that event and the local community.
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Lovely post Susanna. It an event that we should never forget and remind ourselves that we can come together, unite and feel “solidarity” when so much people experience hardship and injustice. …
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Love this! Thank you for sharing Susana…
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a really thoughtful post Susana. I can’t quite believe it is 5 years and that day lives long in people’s memories. It would be good to know how the art therapy has helped for the community and what more we can do.…
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Lovely post Susana. What a heartbreaking day it was – and what a fight for justice survivors still face. I’m sure your efforts were a great help to the local community.…
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thank you for sharing Susana – and for helping to build hope from despair.…
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I cannot believe it was 5 years ago either… already…this is indeed a very nice post Susana. …
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Thank you for posting Susana. It was a tragic day and I’m sure that donation helped those affected to heal. Some of my former classmates at art school went on to teach art therapy and I know from them how impactful it can be.…
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Emmely Elgersma posted an update in the group
The Wall 3 years, 10 months agoJoin us today at 5pm live on @_elephantlab instagram for a Q+A with Elephant Labs current artist in residence Shannon Bono and Emily Steer. She has had a lot of fun experimenting with Liquitex spray paints and heavy body mediums! Check out more of her work here: https://www.bono-art.com/
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Briar Howard posted an update in the group
The Wall 3 years, 10 months agoHappy Monday All!
Last Thursday Elephant Academy hosted our first corporate event for 3 Monkeys Zeno, a global PR company based in Soho.
Emmely and I went to the company’s London HQ and held an art class for 45 participants lasting two hours and using our new Elephant paint sets. It was not only a great success with some encouraging feedback but gave us the opportunity to test a new revenue stream for Academy. The event had a margin of 86% and creates exciting new potential for us.
I want to highlight some of my favourite comments from the evening:- ‘Thank you so, so much for last night, everyone really enjoyed themselves and we didn’t realise how many secret artists we have in the house!’
- ‘Wow, this packaging and branding is really lovely’ (Elephant paint sets)
- ‘Such a lot of fun last night, a huge thanks!’
- ‘I can’t believe painting is so relaxing and meditative’
We plan to expand our corporate offering so watch this space! And if you know of any companies that might be interested in holding a similar event, please do let me know.
Have a great week ahead!
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Well done to you both, Briar. I know the team absolutely LOVED the event and it’s quite incredible to see what they created in that time fuelled by creativity, Elephant paint…and gallons of Prosecco! Exciting to see where we can take this and another feather in the cap of Academy.…
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It was amazing to see what people could create in such a short time with the guidance of Emmely and the prosecco confidence! Looking forward to it also!…
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this is a great idea Briar! Do you have a publicity doc that we could send around in our networks as I’m sure more companies will be interested in exploring this idea for team/corporate development?…
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Thanks Jane! I am working on getting an enquiry page on our website live asap. Ill send it over to you in the next couple of days. Thanks again!…
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fantastic Briar and team – and yes, let’s use our LinkedIn and other channels to spread the news!!!…
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Thanks Dennis! We are working towards a landing page to direct people to on the Academy website and hope to have it on LinkedIn this week, if not next!…
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This is a great initiative and a great way to reach out and introduce new people to our brands and the wonderful world of art and creativity.…
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Thanks Toby! Totally agree. Looking forward to visiting more businesses and other groups who may benefit from a live art class!…
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Great idea to use the space this way; creative thinking combined with commercial opportunity!…
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Thanks Jo!…
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Was really fun to host! …
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And you were a great host too Em!…
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great result Briar and happy to hear people enjoyed it (how could they not, though). And agree with other comments: this could be a very interesting way to get more people painting, especially as during covid so many team building events have been done remotely (gin tasting or netflix party) – this is a great time to connect in person again and what better way to do that than with getting your hands dirty ! …
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Thanks Jasper! Completely agree, we had so many comments on the evening from people new to art who didn’t realise how relaxing painting was but also a great activity to bond over as a team. We hope to visit not only businesses but other groups that would benefit from in person art classes. So much potential!…
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Brilliant initiative Briar and team.
“…we didn’t realise how many secret artists we have in the house!”
There are ‘secret artists’ everywhere, and events like this (that could also be done in stores) will re-ignite their inner creativity and grow our brands. …-
Appreciate your comment Lawrence! And completely agree, I also love the idea of an instore events too, will add it to our list! Ill link you through to our events page as soon as it is live. Thanks again.…
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This is innovation to THE MAX!!! I love this. You should be all so super proud of that first step forward into corporate events. Who know where this will lead to. Hats off to you!!! Wooohooo…
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Thanks Gareth!! We too had such a great time so it was a win win for all. Looking forward to future corporate/in person event and who knows, maybe our very own in house one?!…
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Great Job! NE Marketing Team – Brawo!…
Thank you, Jakub!…
Thanks for sharing Lily! Empik is not an easy one but you managed to set up a beautiful retail activation. Looking forward to learn more about Samanta’s journey! …
Thank you!…
Well done guys! Another nice part of our journey!…
Thank you, Piet!…
It is amazing to see WN products being used by inspiring artists far and wide. I’m really enjoying the NE Marketing “journey” and cannot wait to see what the next stop brings!!…
Thank you, Gareth, and glad you’re enjoying “The Journey” campaign!…
Well done Lily! It looks great and you managed to set up a great collaboration with an important customer. I will happily join Gareth on the train to our next destination (you can find us at the bar, painting landscapes as they pass by) and look forward to the next stop!…
Thanks, Jasper!…
Great work as always Lily and team NE!…
Thank you, Francheska! 🙂 …