The Wall

  • Dennis van Schie posted an update in the group Group logo of The WallThe Wall 3 years, 12 months ago

    Being inspired by competitors is healthy and progressive. Here is a very meaningful insta post from Golden. Not only exploring what it means to paint with oil colors over acrylic but moreover to see how they proactively promote artists to contact their materials and applications specialists.

    Intregrated in our artist led brand communications, our brilliant TFAC and Consumer Care capabilities can clearly match this. What do you think?

     

    • A simple idea that’s impactful when scrolling, well executed and with a clear benefit for consumers. Definitely something we can do…and better!

    • This is interesting Dennis and something Golden does quite well. I think that in looking at social media our brands do a much better job of showing how we support artists through residencies, contests, etc. which speaks to Inspiring Every Artist in the World” and is worthy to be sure, but Golden often hits hard with technical info led by their lab. That’s not to say that we don’t do that; I’m a big fan of our Winsor & Newton articles on colour history, but Golden tends to speak quite a bit to longevity, conservation, etc. and we could probably be better at that. This is likely where we would need to decide on a set amount of specific testing we’d like to do in a given year because it would fall within the workload of the lab to make sure that experiments are controlled. Also, maybe someone from the lab may weigh in here and say that there are already many things that they are working on or do similar to what’s pointed out in the Golden post and we just need to package it in an article to be shared via the proper channels. A worthy discussion. Thoughts anyone?

    • The article is really interesting and the short time lapse video definitely helps in terms of quick visual communication. For me personally, I’m not sure from the post copy I would be enticed to try and do all the click-throughs to get to the story, however I am not an artist, and so not the target audience here. This is definitely an area where we could more than match Golden’s efforts though, and this type of focused deep-dive really helps to bring to life the modern-day iteration of Winsor & Newton’s biggest USP – the combination of art and science. Steph Nebbia would probably be best placed to jump in here, but we have been discussing how to ‘democratise TFAC’ especially more through our brands, e.g. potentially having a TFAC section on the W&N website to help spread the news of the amazing work Steph and the TFAC network already does, but to a wider audience.

      • Yes we do build this relationship with our scientists between art schools, retailers, emerging artists and artists in TFAC. Both online and in real life with our hybrid way of working now. You are right Dennis and Charlotte there is much we can do to leverage this. Last few weeks we have been working with UAL students, (world leading art school) on analogue and digital potential of new and existing uses of our materials where we regularly invited @mark.cann@colart.com to many of our sessions both in real life and online. We do this to highlight current innovation based on the legacy of the brands and their relationship with artists and scientists, as we recognise the importance of not just what materials can do from their initial intended use, but their application in different contexts and genres, recognising particularly with art schools they want a better understanding of the materiality, not be told what to do with it. Among many things we cover delamination of oil over acrylic as well as the cracking that can occur. (In fact they could of offered far more detail on this).
        Our next TFAC session with Mark is with the Royal College of Art (RCA), cited as the worlds leading MA art school. We have had a long relationship with the RCA through TFAC, manifesting itself with MA and PHD students seeking our input as artists and scientists, in their research, resulting in the Winsor and Newton logo being housed on the RCA website, without us even asking.
        There is as pointed out, much to be done to leverage and build on these relationships particularly with the art schools worldwide that inhabit international platforms.

  • Steve Chamberlain posted an update in the group Group logo of The WallThe Wall 3 years, 12 months ago

    Jerry’s Dallas again…. has a nice run of oils – but will look even better when we can refit with Meccano merchandising….

    • thank you Steve for sharing pictures of how our Brands look like instore – no matter how fast tech and online shopping behavior is changing the world, our instore shopping experience continues to be a very important way to engage with artists –

      • Agreed Dennis – the world will continue to evolve but physical stores are still where 70% of our sales take place…and we want our brands to look the best! This oil run looks ok for ‘enterprise’ displays (even if one has the old dark blue header still) but I cannot wait to see the Meccano version in the coming weeks and months!

  • Jimmy Leslie posted an update in the group Group logo of The WallThe Wall 3 years, 12 months ago

    As someone who loves working in sketchbooks I was intrigued by the article title: “Artist Alexandre Benjamin Navet turned New York’s Fifth Avenue into an immersive, floral sketchbook”.

    For more on this beautiful installation visit: https://news.artnet.com/art-world/alexandre-benjamin-navet-fifth-avenue-blooms-2111759

  • Shane Williams posted an update in the group Group logo of The WallThe Wall 3 years, 12 months ago

    Hello all, I have a favour to ask please. Does anybody have, or know of a link to, a very simple and easy to use Gantt Chart template that they can share with me please?

  • Harsa Beagley posted an update in the group Group logo of The WallThe Wall 3 years, 12 months ago

    Just spent 3 days in Germany learning about the Northern Europe business and meeting the very passionate and dedicated team.

    Really enjoyed getting to know you all better – there is nothing like face to face contact.

    Thanks to Piet and the team for being so open and welcoming – look forward to the next visit 🙂

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