Today Mark and Debbie ran a demonstration for the rest of the consumer care team. They talked us about acrylics, explained their characteristics, showed the application methods.
It was a very interesting session..Thank you Mark, thank you Debbie!

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After more than 2 long years – the International team all together again in Le Mans – Damien, Ilya you were missed! We got all creative too 🙂

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A few weeks ago on a nice weather weekend, the Japan team hosted a Winsor & Newton/Liquitex free-trial event titled “THE DAY 2022” at 3331 Arts Chiyoda, a school-renovated art center in Tokyo. Although Tokyo was still under a quasi-state of emergency due to the spread of the Omicron variant, the event drew 125 visitors in 2 days. (Of course, we followed the strict event guidelines issued by the government)

The 2-day event also featured various paid workshop/demo sessions led by both our artist partners and the Sales team, which were also broadcasted online and totaled 146 participants.

The occasion also served as a test marketing opportunity for the new acrylic ink colors we are locally launching at the end of March, and contrary to our initial anticipation, the acrylic ink range really attracted watercolor paint users thanks to Aiko Yokota, one of our artist partners who has led the acrylic ink workshop session and also helped us create a recipe sheet for how to achieve watercolor effects using the acrylic ink.

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