Annual Regulatory Updates 204/24

We’re proud to share that the Artworking Team has successfully supported the completion of the 2024/25 Annual Regulatory Updates (ARU)—a major regulatory milestone for the year.

Working closely with the Regulatory team, as well as the Brands and Manufacturing teams in Le Mans and CTAM, we managed the end-to-end update of product artwork. This ensured all revised labelling content was accurately implemented, correctly formatted, and ready for production in full alignment with global compliance standards.

The ARU 2024/25 project was divided into two phases:

EPD1 – 255 SKUsEU and US product safety information updates, aligned with the EU Classification, Labelling and Packaging (CLP) regulation and the North American Labelling of Hazardous Art Materials Act.

EPD2 – 321 SKUsAddress updates in response to non-compliance enforcement in Italy, specifically for the Promarker and Fineliner ranges. This update—carried out under the General Product Safety Regulation—will help us avoid potential fines of up to €30,000.

Our key contributions included:

• 📄 Interpreting and incorporating updated regulatory texts into packaging artwork
• 🧩 Coordinating layout changes across multiple SKUs and formats, including those shared with other projects
• 🔄 Ensuring consistency, accuracy, and efficiency while maintaining brand and regulatory compliance
• 🕓 Meeting tight deadlines across multiple, overlapping submission timelines

Despite the volume and pace of changes, we maintained exceptional standards of quality and precision. This achievement reflects not only our technical capabilities, but also the strength of our collaboration with the Regulatory, Brand, and Manufacturing teams.

A huge thank-you to everyone involved!

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Cowling & Wilcox Shoreditch Merchandising Refresh

We recently led a comprehensive merchandising refresh at the Cowling & Wilcox store in Shoreditch. Previously, the store featured outdated W&N units and worn-out headers, occupying only 11.5 bays that were frequently disrupted by competitor products. This significantly diminished our brand presence.

To address these issues and enhance our visibility, we developed and implemented a new, optimised layout. Key aspects of this refresh included:

• Repurposing two 4-bay W&N illuminated headers, initially prototypes from our UK head office.
• Utilising refurbished equipment, including five EU inline units, 144 shelf dividers, and three info panel brackets.
• Designing and installing a new Liquitex Brush display featuring two prototype vertical brush holders and a hook bars for the Mural Brush range.
• Expanding our display space to 13 bays, incorporating dual-sited sets both within the units and around the store.

This extensive project, from planning to installation, spanned several months and involved close collaboration with various departments to address all aspects, including the creation of new items. The results, clearly visible in the before-and-after pictures, show a significant enhancement in our in-store display, making our brands truly stand out.

Project Impact & Savings

A notable achievement of this project was the significant cost saving of over £4,800 by effectively utilising repurposed equipment. This strategic approach maximized both short- and long-term returns on investment while efficiently managing our A&P (Advertising & Promotion) spend.

Team Recognition

The success of this refresh was a true team effort. I extend my sincere gratitude to the following individuals for their invaluable contributions:

• Planning Stage: Caroline Williams, Lianne Wells, Liza Kindon and her team, Ruben Nunkoo, Charlotte Caton, Francheska Liberman, and Guy Peeke-Vout.
• Installation Support: Corina Sartore, Eden Cook-Watson, and Guy Peeke-Vout. Their dedication ensured minimal disruption to the store and its customers, allowing us to achieve substantial results in a very short timeframe.

Thank you all for your exceptional teamwork and commitment, which were instrumental in making this project a success.

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A TOWN OF COLOUR & WHIMSY

🎨We’re excited to share our brand new W&N mural at Cass Art Islington in London, created by artist Aysha Tengiz using W&N Professional Acrylics (& Promarkers for the finishing touches).🎨

👩‍🎨 Aysha is a London-based illustrator who works frequently with the W&N Global Brand team. She is known for her colourful and vibrant artwork, whereby her illustrations commonly explore silly worlds, filled with a range of playful characters. 

This mural focuses on a town of colour & whimsy, and aims to bring to life W&N’s Through the Eyes of the Artist and Cass Art’s mission to ‘fill every town with artists’. 

When customers visit the Cass Islington store, they can pick up a bespoke TTEOTA postcard that we created to allow them to take a piece of this activation home with them!

Stay tuned for more behind-the-scenes of this activation in a news article coming soon.

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✨ Lefranc Bourgeois à l’honneur dans le magazine Pratique des Arts !

Un superbe article de 4 pages met en lumière nos deux ambassadrices féminines de la Flashe Collector, Agnes Cecile et Kelly Anna.Elles incarnent notre vision : audace, joie et transmission, avec des créations puissantes et deux nouvelles teintes inédites, le Rose Sakura et le Bleu Kelly Anna.

Kelly Anna rend hommage à Niki de Saint Phalle, grande figure de notre héritage, qui utilisait elle aussi la peinture Flashe pour ses emblématiques Nanas.

🔗 Et nous sommes fiers d’être partenaires de l’expo Niki de Saint Phalle au Grand Palais cette année à Paris, qui débute le 20 juin.

📖 À découvrir dans le nouveau numéro de Pratique des Arts !

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✨ Lefranc Bourgeois featured in Pratique des Arts magazine!A superb four-page article highlights our two female ambassadors for Flashe Collector, Agnes Cecile and Kelly Anna.They embody our vision: daring, joy and transmission, with powerful creations and two new shades, Rose Sakura and Bleu Kelly Anna.Kelly Anna pays tribute to Niki de Saint Phalle, a major figure in our heritage, who also used Flashe paint for her iconic Nanas.🔗 And we are proud to be partners of the Niki de Saint Phalle exhibition at the Grand Palais in Paris this year, which begins on 20 June.📖 Discover it in the new issue of Pratique des Arts!

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Thank you Marie VINCENT to have been on local TV to explain why Lefranc Bourgeois is supporting street-art Festival Plein Champs and another big exhibition currently in the city around street art. For those who live in Le Mans, please go and enjoy ! You will be able to see Banksy, Obey and many other famous street-artists, exhibition is free !  

https://youtu.be/x3C4YU3py98?si=Lejr5qC2B8gDLvth

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