This consumer wrote to Liquitex with a technical question about creating texture on a wood support.  I answered her question, proving a couple of options and she wrote back with the touching response below.  It should make us all proud of the work we do.

Thank you SO much for the information! This piece I am going to do is in honor of my 12 year old daughter who passed away in 2015 due to suicide. In 2017 we laid her ashes to rest on The Big Island of Hawaii. She was in my backpack for all of our excursions until we laid her to rest….the last adventures with my baby girl. While on the island we visited their green sand beach and black sand beach and collected sand from there. It’s been 10 years now that she has been gone and I am finally good at resin art, paintings etc where I am ready to do a large ocean piece for our livingroom and obviously I would want this piece to stand the test of time so the information that you have given me here is so helpful. I want to say that I am thankful that it is so easy to reach out to you and have you respond with questions related to your products. Thank you from the bottom of my heart ❤️🙏

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Dont forget to enter the comp to help us rename the I&D Lab – takes seconds to enter📥

 How to Submit 

We’ve set up a quick Microsoft Teams Form where you can: 

• Submit your suggested lab name 
• Share a short explanation (optional) 
• Include your name 

Click here for the English version 

Click here for the French version 

🗓️ Deadline: Friday, June 14 

Looking forward to all your suggestions – time to get creative 🖌️

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After a successful Liquitex training at the Helsinki store of our biggest Finland customer Suomalainen (Finnish Bookstore) which we organized with the artist Robert Rost, the next step was to host our customer, together with our Finland distributor team; in Le Mans where they had the opportunity to visit the lab, see our 2025 NPD’s and make a factory tour. We were also able to show them many of our merchandising solutions and discuss consumer activation ideas.

This is a key step in further developing our brands in Finland. Many thanks to Gregory Brossard, Pierre Sanchez and our International Customer Service; especially Sandrine Vaidie and Manon Roucan for their hospitality during our visit.

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Hello everyone,

I believe a culture of innovation starts with open channels for suggestions and questions. So please always do share your ideas! 

You can today participate in the transformation of the Innovation & Development department, as the future name of the lab is open to your suggestions: Click here for the English version.

I wish you a nice day everyone. 

~

Bonjour à tous,

Je crois qu\’une culture de l\’innovation commence par des canaux ouverts aux suggestions et questions. Donc s\’il vou splait, partagez toujours vos idées!

Vous pouvez participer aujourd\’hui à la transformation du département Innovation & Développement, le futur nom du laboratoire étant ouvert à vos suggestions : Cliquez ici pour la version Française.

Je vous souhaite une très bonne journée,

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I would like to share with you a couple of Merchandising developments that were completed recently to support some NPD/EPD projects.

Lefranc Bourgeois Flashe Bio-Based Project 🍃

This project was to have a frame to highlight the new colours in the Flashe bio-based range. I was tasked with a brief to have the colours framed within the LB product planogram while being remaining shoppable, removeable if shelves needed to move and sustainable where possible.

There were challenging restrictions as the existing merchandising equipment within the planogram bays meant the frame could not exceed the width of the bay and the height had to accommodate for the hanging product above. Also, the shelf strip ticket holder had to be accessible. But we made it work!

After trails and prototyping, the decision was to make the frame from recycled and recyclable plastic which meant the frame would be durable to withstand customers shopping over time as it is a permanent item.

Conté à Paris POSMERCH Refresh Project 🖌️

For this project, the POS artwork was being updated to align with new brand identity and after some market feedback, the decision was to keep the existing CDU (counter display unit) that already displays loose Conté à Paris products and elevate it with a new base system that could show more and new POS/comms.

The base design had to be modular, which means it can either be used as a tabletop display or attached by brackets to make it fit into the instore display bays. The base has a lens to hold POS/comms and a try-me test area making it more usable for the customer.

Also, a logo header add-on was developed to be attached for more brand visibility.

Thank you to all the project and brand team members who contributed to ideas, artwork and processes and to the markets for their valuable feedback along the way. Can’t wait to see these in stores!

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