I would like to share with you a couple of Merchandising developments that were completed recently to support some NPD/EPD projects.

Lefranc Bourgeois Flashe Bio-Based Project 🍃

This project was to have a frame to highlight the new colours in the Flashe bio-based range. I was tasked with a brief to have the colours framed within the LB product planogram while being remaining shoppable, removeable if shelves needed to move and sustainable where possible.

There were challenging restrictions as the existing merchandising equipment within the planogram bays meant the frame could not exceed the width of the bay and the height had to accommodate for the hanging product above. Also, the shelf strip ticket holder had to be accessible. But we made it work!

After trails and prototyping, the decision was to make the frame from recycled and recyclable plastic which meant the frame would be durable to withstand customers shopping over time as it is a permanent item.

Conté à Paris POSMERCH Refresh Project 🖌️

For this project, the POS artwork was being updated to align with new brand identity and after some market feedback, the decision was to keep the existing CDU (counter display unit) that already displays loose Conté à Paris products and elevate it with a new base system that could show more and new POS/comms.

The base design had to be modular, which means it can either be used as a tabletop display or attached by brackets to make it fit into the instore display bays. The base has a lens to hold POS/comms and a try-me test area making it more usable for the customer.

Also, a logo header add-on was developed to be attached for more brand visibility.

Thank you to all the project and brand team members who contributed to ideas, artwork and processes and to the markets for their valuable feedback along the way. Can’t wait to see these in stores!

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Health and Safety Day! A bit late posting, but we did gather the team together for World Heath and Safety Day in April!  We ran a refresher session and finished with a scavenger hunt!  Small teams were tasked with finding a variety of safety equipment or finding the answers to questions such as how to get prescription safety glasses! It was a useful reminder for us all, and winning teams were awarded with certificates and choccies!

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Hobbycraft came last week for an onboarding session where I was able to demonstrate the relevance of our materials to all their consumers both hobbyists and art students. They had the opportunity to test modern methods in their making with Mark Cann to better understand the integrity of our materials formulation against artisan makers.

The next day we had a visit from Rolls Royce appointed artists who came to look at how their brand of choice is made employing modern methodology. Mark Cann took them through all the processes. Winsor & Newton are permitted in the bespoke artistry at Rolls Royce /BMW because of the availability of SDS data and the lightfastness and permanence in their own testing, before allowing any materials on their vehicles. Winsor & Newton Professional acrylic is the medium they use, but as these art school trained artist employees, like so many artists who work in creative industries, they were keen to know about all of our brands and materials. Given that Rolls Royce is part of BMW and the  contexts and collaboration BMW have had with Jeff Koons, it was a fantastic opportunity and context to educate more about our brands.

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