The Wall

  • CAROLE BRIQUET posted an update in the group Group logo of The WallThe Wall 10 months, 4 weeks ago

    Le groupe de travail qui prépare la journée de familles de samedi a préparé des sacs avec nos produits qui seront offerts au personnel présent à cet évènement.

    Merci à eux pour leur implication.

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  • CAROLE BRIQUET posted an update in the group Group logo of The WallThe Wall 10 months, 4 weeks ago

    Le groupe de travail qui prépare la journée de familles de samedi a préparé des tode bags avec avec nos produits qui seront offerts au personnel présent à cet évènement.

    Merci à eux pour leur implication.

     

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  • Ashley Zarrelli posted an update in the group Group logo of The WallThe Wall 11 months ago

    Watercolour in Bloom: A Live Webinar with Sarah Simon and Winsor & Newton on June 4th.  486 registrations so far! 🙂 Please like the collaboration post we’ve organized with Sarah Simon Here: https://www.instagram.com/p/DJhHzbevd5B/?img_index=1 

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  • Guy Peeke-Vout posted an update in the group Group logo of The WallThe Wall 11 months ago

    Interactive Retail Pilot Launches at London Graphic Centre

    We are delighted to announce the launch of our first interactive digital screen at London Graphic Centre.  We developed and led this project to showcase our Promarker range in a bold new way.  This pioneering pilot blends creativity and technology to elevate the in-store experience, giving shoppers an engaging, self-guided way to explore our products through rich visual content, inspiring usage ideas, and colour navigation tools.

    This project reflects our passion for innovation and commitment to quality, not only in our products, but in how we present them at the point of sale.  Driven by Colart and delivered with agility through strong cross-functional teamwork, the screen enhances the shopper journey, strengthens brand presence in a competitive category, and opens the door to future, scalable in-store activations.  It also provides valuable engagement data, enabling more informed and accountable retail decisions as part of a wider test-and-learn approach.

    A huge thank you to Viktoria Saplaoura, Ruben Nunkoo, and Chevelle Sands for their creativity and collaboration throughout this project.

    👉 If you’re nearby, visit London Graphic Centre to see the screen for yourself — and share your feedback!

    📈 Pending evaluation of shopper interaction and sales uplift, this pilot may pave the way for broader in-store rollouts and development across key retail partners.

     
    🎥 See the interactive screen in action:https://youtube.com/shorts/dKkTZTOaPa8?feature=share

     

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    • Anthony Taylor replied 11 months ago

      Guy and Team – Super Congrats and well done. An excellent test & learn initiative with innovative use of digital tools to drive a Consumer First approach and elevate the Red Hot Retail consumer experience and engagement with our amazing Colart brands. Looking forward to the evaluations. Best, Anthony…

    • Profile picture of Francheska Liberman
      Francheska Liberman replied 11 months ago

      Congratulations on this launch Guy & Viktoria (and Ruben & Chevelle). Loved the video showing the screen in action as well as your first customer engaging with it! A really exciting project; this screen (hopefully the first of many) is a fantastic step forward in strengthening our brand storytelling and the customers’ in-store experience. Can’t wait to see the impact they’ll have on customer engagement. After the initial launch period, it would be interesting to see some KPIs or heat maps to find out what areas of the touch screen customers engage with the most. We could then apply these learnings to our retailer digital brand pages.

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    • Adrian Moorcroft replied 11 months ago

      This looks fantastic! What a great collaboration between key supplier and key customer. Well done to all who made this possible.…

    • David Baker replied 11 months ago

      Excellent initiative, it looks fabulous. Well done to everyone…

    • Profile picture of Paul Parsons
      Paul Parsons replied 11 months ago

      Well done Guy & team, great work. …

    • Carlo Palombo replied 11 months ago

      Congratulations Guy and all who collaborated with you on this project to bring it to life. What a difference it will make for the end user. It really is stunning and i am sure will make a positive difference.…

    • Chevelle Sands replied 11 months ago

      Guy, Viktoria & Ruben the new location & screen for the GA display really standouts in the store, the interactive digital colour chart is my fav! Pleased I had the opportunity to support 👏👏👏

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    • Profile picture of Martyn Symes
      Martyn Symes replied 11 months ago

      Looks fantastic! Lots of hard work to get this off the ground, but a great initiative that sets us aside from all others! Best in Class! Well done Guy and Viktoria!…

    • Profile picture of Emma Mills
      Emma Mills replied 11 months ago

      Looks great and really stands out in store. Well done on the great initiative, aware all the hard work that has gone into this. Well done to all involved. …

    • Stephanie Nebbia replied 10 months, 4 weeks ago

      Just brilliant well done!…

    • Profile picture of Jasper Van der Wurff
      Jasper Van der Wurff replied 10 months, 4 weeks ago

      Awesome Guy! Looks really impressive (but guess the challenge is in updating the content regularly enough to continue keeping it engaging). Definitely something new in trade, so well done!…

    • Benjamin Hodgson replied 10 months, 4 weeks ago

      I’m not always the most active supporter of investment in merchandising units but this looks fantastic, well done to the team, this really stands out and paves a way for pushing how we use technology as a promotion tool in a traditional retail environment, I like this mash-up! Imagine if it could ‘sense’ which product the shopper was looking at/handling and feed relevant usage guides/product specific content to the user as they select their product (one day…. maybe) …

      • Guy Peeke-Vout replied 10 months, 3 weeks ago

        Thanks Benjamin — really appreciate your comments! The technology to enable lift-and-learn tracking is actually already available, and the screen has been specified with this functionality as a future option. It’s on our roadmap to activate this further down the line, so your vision is very much aligned with where we’re heading. Exciting times ahead!…

    • Profile picture of Sara Brennan
      Sara Brennan replied 10 months, 3 weeks ago

      Love this cant wait to go see IRL…

    • Profile picture of Martin Waller
      Martin Waller replied 10 months, 3 weeks ago

      Amazing Job We’ve been trying to introduce interactive screens in stores for years great to see this is happening well done to all involved…

    • Profile picture of Charlotte Caton
      Charlotte Caton replied 10 months, 3 weeks ago

      The screen looks amazing from what you’ve shared, really impactful, and it complements the header beautifully. As the customer on the video says: stunning. Well done Guy, Viktoria, Ruben and Chevelle, fantastic teamwork! …

  • Jan Lennon posted an update in the group Group logo of The WallThe Wall 11 months ago

    And here is Zoe singing to us for our VE Day commemorations and Garry winning his mug

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THM: hosted by Romain to Introduce Helen Losq
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When: 18 December at 1:30 pm GMT
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New York winner of the International Art Prize – W&N

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