Supporting Local Creativity Through the Just Imagine Residency

As an extension of our Liquitex Just Imagine Residency Program, we proudly sponsor local studio tours within creative communities—many of which are home to artists from Manufacturers Village.

This year, we were especially proud to support SOMA, which expanded its studio tour to include student participation from the local community. The initiative provided young artists with the opportunity to showcase their work and receive mentorship from established creatives—fostering inspiration, connection, and growth.

It was SO gratifying for the team to have received the note below: 

Dear Kim,

Just a quick update on the incredible impact your sponsorship dollars at the StudioTour SOMA have had!

Thanks to your support, over 112 local artists were able to connect with art lovers, sell their beautiful works, and share their creative process with curious visitors of all ages. But the impact goes even further—last year’s Tour helped launch five  Columbia High School students as they entered  the college admissions process by funding the Pat Bell Memorial Scholarships to the Tour. Here’s one of their stories:

“Being a part of the Studio Art Tour is what helped me truly start my professional career in the arts. I was inspired to develop my own website, create business cards, and display my art in ways I hadn’t before through printing, matting, and framing. Thanks to the mentorship I received I not only sold more art than ever before but built strong connections with local artists and communities. My participation in the Tour has helped me get into SCAD, Pratt and Massachusetts College of Art and Design  with a multitude of high merit scholarships.”

— Maya Weinstock, CHS ‘25 

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On Saturday, April 12, the CSE (Le Mans works council) organized a trip to Paris with a visit of the Charbonnel shop. The employees and their families were warmly welcomed in this beautiful place.Clémence led this visit while sharing her passion for French brands. A big thank you to Clémence and Lucas for their welcome during this great moment of conviviality

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This last quarter has been busy in the UK, continuing with the hybrid education and training on all fronts.  Earlier in the year, Liquitex onboarding with the Works in the hub and last week continuing with online training, delivering all things Conte to Cass store staff across the UK. It was so well received, “Just to say enjoyed the training, so informative to use with customers…  giving me the urge to try …thank you so much  for organising these sessions!” With added credibility being able to reference the install of Conte as part of the materials research museum at the UCL and our workshops there.

Turners 250th anniversary has begun at the Mall galleries RIW, with a footfall of 200 visitors a day and 360 on the opening night. It was a great opportunity to show its members the new revival colours alongside other historic reformulated colours, with what Turner’s palette looks like today. It was a captive audience as we showed the POOMP opportunity showcasing all of the watercolour mediums, which for many, was a completely new discovery and welcome introduction for their palettes.

This was following onboarding sessions with Sir Frank Bowling’s studios assistants, having attracted them to the hub to try and convert them to Liquitex. They immediately placed an order including the bio based acrylics which they loved and ordered those too. This wonderful introduction was courtesy of artists who teach at the UAL and appreciate our hands on workshops with their students and understand the quality of the materials we create. If you are in Paris anytime before the 24th May, he has a solo show at Hauser and Wirth. Otherwise, you will find his beautiful work in most major museums throughout the world including the Tate who showed his retrospective in 2019.

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Procurement success : Label category initiative!

From paint application to digital printing!

For WN, on AOC 37ml and PAC 60ml, for years we were using a specific process for printing the labels. Colart had to send real paint to the label supplier who managed to turn the paint into silkscreen ink, guaranteeing the colour on the label to be the same as the paint inside the tubes.

🔍 Before the Project: Challenges We Faced

❌ Expensive labels, no possibility to amalgamate several labels together in one production run.

❌ internal cost for paint and shipment to supplier (approx. 5000€ / year)

❌   tracking of the paint stock at the supplier

❌ 141 SKU on AOC 37ml + 96 SKU on PAC 60ml – Many references of paint to manage

✅ Today: What We Achieved Together

💡 New supplier equipped with digital printing allowing to amalgamate.

💡 With digital technology we have been able to copy the colours on old labels and print them digitally – no need to send paint anymore!

💡 Use of textured varnish to keep the touch of paint application on new labels to keep customer’s perception! No difference visible between old and new labels!

💰 AOC 37ml  = -65% on cost – 27K€ saving per year

💰 PAC 60ml  = -69% on cost – 13K€ saving per year

💰 No more internal cost – Saving approx. 5K€ per year

🌱       Project to improve sustainability of these labels – no more manufacturing and shipment of paint – The new process is much simpler!

✅ Audit have been successfully passed by the new supplier and we discovered all the process for making these new labels (digital printing and textured varnish).  Very inspiring !

👏 A Huge Thank to Our Teams!

This achievement wouldn’t have been possible without collaboration of all the teams below :

🟢 WN brand/Marketing – Marta Tinoco de Faria

🟢 Engineering and Methods – David Guays, François Poirier and Jérôme Bouchon

🟢 Quality Control – Laure Haincourt

🟢 Artwork & Design – Fatima Kadic

🔜 Stay tuned for more procurement efficiency projects coming soon!

#StrategicSourcing #ProcurementSuccess #SustainableFuture #StrongerTogether

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