The Wall

  • Eric Drylewicz posted an update in the group Group logo of The WallThe Wall 1 year, 2 months ago

    Dear Colart Team,

    As you may be aware, the recent wildfires in Los Angeles, CA have caused significant devastation, impacting countless lives and displacing many families and animals.

    In these challenging times, it is crucial for us to come together and support those in need.

    At Colart, we believe in the power of community and the importance of giving back. We are organizing a donation drive to support two incredible organizations that are on the front lines providing relief and assistance:

    1. California Fire Foundation: This organization provides critical support to firefighters, their families, and the communities they protect. Your donations will help fund emergency assistance, victim support, and other vital services.
    1. Pasadena Humane Shelter: This shelter is dedicated to rescuing and caring for animals affected by the wildfires. Your contributions will help provide food, medical care, and temporary housing for these vulnerable animals.

    We are collecting donations until Friday, 1/17 via Venmo. If you would like to contribute, please send your donations to @ericdrylewicz or scan the QR code.

    Every little bit helps and will make a significant difference in the lives of those affected by the wildfires.

    Thank you for your generosity and support. Together, we can make a positive impact and help Southern California recover from this disaster.

    *Kudos to Stephen Belcher for proposing this excellent idea.*

  • Jimmy Leslie posted an update in the group Group logo of The WallThe Wall 1 year, 3 months ago

    This week I had the pleasure of hosting and training 5 new artists in Piscataway for our Winsor & Newton Education Program.  It was fantastic to see the energy and excitement that our brands bring to fellow artists.  It was also a lot of fun to show them the DC and hear “whoa, look at all those rows of art supplies”!  Thanks to Duane Romanell for the photos.

    • Jimmy, I was super excited to meet the new artists to the program this week – they are covering some really important markets for us too. Well done with the recruitment and onboarding.

    • fabulous to teach the artists on site – it’s so good for Colart people to hear the discussions.

    • Always rewarding to speak to artists and happy we have you to share your knowledge with them Jimmy!

    • It was great to see you with the new W&N artists this week! Every time I passed through the training area, the engagement and positive energy were evident. I’m looking forward to meeting the new Liquitex Educators this coming week.

  • Shirley Zhang posted an update in the group Group logo of The WallThe Wall 1 year, 3 months ago

    One of the 2025 objectives for Colart China is to re-launch Liquitex and significantly improve consumer awareness for the brand. We will do this by creating more impactful in-store listings with comprehensive merchandising and in-store communication and navigation, but we will also use the mediums as point of entry.

    The first step was kicked off in December, when we organised a launch event in the customer experience centre of our main Shanghai customer YanJun. For this event, we updated the planogram and adapted brand content for the Chinese consumer, and also held a workshop with 12 professionl artists to explore the Liquitex mediums. A live-stream was held on YanJun’s e-store platform simultaneously with 300 active viewers. 

    YanJun’s Liquitex sales in 2024 grew by 64%. During the event, the sales out were 973 GBP (which does not sound like a lot, but as there were only 12 artists present, this is 4x the normal average order value for events like these).

    We consider this kick off campaign to be a success as it not only helped us create a real brand flagship store offline, but also adopt learnings for future activities with this and other customers to grow Liquitex in China!

  • Shirley Zhang posted an update in the group Group logo of The WallThe Wall 1 year, 3 months ago

    CTAM hosted professor and students from the CAFA for an immersive practical class which includes factory tour, gaining insights into product knowledge trained by Art educational Advisor and engaging with quality control and R&D teams. A hands-on experience in pigment manufacturing was a highlight, allowing students to mix raw materials and witness the creation of colors. This practical class underscores the significance of collaboration between CAFA and Colart in promoting holistic education. It provides a unique opportunity to blend theoretical knowledge with practical exposure, enabling students to gain a deeper understanding of the art supplies industry and fostering a new generation of skilled and passionate artists.

  • CAROLE BRIQUET posted an update in the group Group logo of The WallThe Wall 1 year, 3 months ago

    Un grand merci aux équipes qui se sont mises à l’heure de Noël avec bonne humeur !

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