Colart UK announces launch of new Selective Distribution and Authorised Retailer Network

As part of the Colart UK drive to continuously improve our consumer journey and aligned to our Colart Strategic Pillars of \”Brand Power\” and \”Consumer First\”, Colart UK announces the launch of the new Selective Distribution and Authorised Retailer Network effective 1 January 2025.

This defines a new way of working with our retailers, distributors and resellers alike and is being launched to better protect our brands, improve the consumer journey and support the retailers that are part of the authorised retailer network.

Today marks the official communication, following a Colart UK cascade to the wider UK Commercial Team last week. Communication to the Trade includes headline article in the Colart UK Trade Newsletter, dedicated 121 contacts between Colart representatives and their Accounts, and being posted on the B2B Portal. Tailored Communication Packs for Retailers, Distributors and Resellers have also been created and form part of the communication tools to the Trade. A more detailed article on the What, Why and When of the new Colart UK Selective Distribution and Authorised Retailer Network will be communicated and shared in due course.

A special thank you to the Colart UK team, aligned and supportive to the launch, implementation and on-going management of this new policy and a huge thank you to Sarwar Zaman – Colart General Counsel, without whom, this would not have been possible. There has been a considerable amount of time and effort invested to bring this to fruition and I am extremely grateful for the team and Sarwar\’s legal support and guidance.

Anthony Taylor 

UK General Manager Colart UK Ltd

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enjoy a 2 minute journey through an art store in Sydney (if below link works!)

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