The Wall

  • Profile picture of Steve Chamberlain

    Steve Chamberlain posted an update in the group Group logo of The WallThe Wall 1 year, 5 months ago

    Artist and Retail Activation Specialist Kristen Brown ran a great workshop with Liquitex Bio-Based Heavy Acrylic as part of the SLS Arts trade show education sessions yesterday. The products were really well received.

    …

  • Miao Miao posted an update in the group Group logo of The WallThe Wall 1 year, 5 months ago

    Last week, we shared about the colors of AOC in the Oil painting Department of CAFA.The students were carefully observing the differences between different colors!

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    • Profile picture of Jasper Van der Wurff
      Jasper Van der Wurff replied 1 year, 5 months ago

      Thank you for sharing Miao Miao. Were this first year students or more experienced? What were their main conclusions?

      PS. for colleagues who have not had the chance to travel to China yet: CAFA is the number 1 art university in China. Miao Miao and Shirley have had really strong relationships with this university for several years, leading to support and constructive conversations with professors and deans of the academy. …

      • Miao Miao replied 1 year, 4 months ago

        These are second-year students, they have some experience but not much, and this is part of a four-week color course to learn more about color through our products, and they all love wn colors. They want to learn more about professional skills, like how to make different colors and to know more pigments.…

  • Moise Tonye posted an update in the group Group logo of The WallThe Wall 1 year, 5 months ago

    Hello everyone,
     
    I’m pleased to introduce you the live shopping session hosted by Cultura last night around Winsor & Newton’s Promarker.
    The aim was to target and recruit new users and respond to a current trend: fashion.
     
    The live session was led by 3 speakers:
    Guillaume, creative stylist : https://www.instagram.com/pipa.just.pipa/
    Emma, fashion designer : https://www.instagram.com/mode_drawing/
    Marine, Cultura sales advisor : https://www.instagram.com/marinecrouzilles/
     
    For 50 minutes, these 3 speakers presented and demonstrated Promarkers, Promarkers Brush, Promarkers Metallic, Blender, Fineliners, paper and coloured pencils and bleedproof paper.
     
    The speakers shared their views with each other, but also with visitors, who were able to comment and ask many questions.
     
    All the products presented are pushed live onto the screen to encourage viewers to place an order.Two contests have been set up during the live to keep web users engaged throughout.
    Promotions have been put in place on the most strategic products, and a promo code that can be used from live until 17 November gives people the chance to take advantage of the following promotion: 1 Promarker purchased = the 2nd at 50% off.
     
    The live is available for replay on the Cultura website: https://www.cultura.com/cultura-s-engage/acteur-culturel/cultura-live.html
     
    The 3 speakers are now part of our influential contact base and will be supported by samples to spread content throughout the next years.

    …

  • Profile picture of Steve Chamberlain

    Steve Chamberlain posted an update in the group Group logo of The WallThe Wall 1 year, 5 months ago

    Whilst at Art Supply Warehouse last week, I helped out a customer who was picking up some Winton for his artist wife….see the photo, all 200ml tubes and over a $1,500 sale! 

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  • Shirley Zhang posted an update in the group Group logo of The WallThe Wall 1 year, 5 months ago

    We launched a W&N watercolor check-in campaign centered around brand manifesto.

    With calling out users to have a daily watercolor drawing, to share their parctice with product placement in social, the hashtag #TTEOTA soon climbed to 165 million impression. There are around 15K posts on social media, ranging from five to as many as thirty posts each within 40 days.

    With the rising discussion, 5 chat groups established for product/hero colors recommendation as well usages, brand share of voice doubled as well as PWC sales-in (YTD Sep).  

    The campaign stemmed from the insight that “users are seeking to grow through their art,” aligning perfectly with our positioning to help them “better their art.” 

    …

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THM: hosted by Romain to Introduce Helen Losq
When: 09 December at 1:30 pm GMT
Details: Join us for the next Town Hall meeting hosted by Romain to welcome Helen Losq, the new London Hub Chief People Officer.
Why Take Part? Please join us to give Helen a warm welcome!

THM - Technology quarterly update
When: 18 December at 1:30 pm GMT
Details: Join us for the Town Hall, where we’ll share our quarterly update and provide key insights into our ongoing initiatives, upcoming projects, and strategic priorities.
Why Take Part? This session is designed to keep you informed about the latest technology developments and how they impact our teams and business.

THM - Creating Impact - Sustainable Product Index Introduction
When: 13 January at 1:30 pm GMT
Details: We are pleased to invite you to join Sara, Cris and Ajita to unveil the Sustainable Product Index, part of the ongoing Product Platform work.
Why Take Part? We look forward to your engagement as we take this important step toward shaping a more responsible and innovative future—together.

New York winner of the International Art Prize – W&N

Cecilia is the New York winner of the International Art Prize 2025, presented by Winsor & Newton and Paul Smith’s Foundation.
Click here to read more.

Creating Impact Tip
Millions of tonnes of clothing, shoes and other textiles end up in landfill every year because very little is sent for recycling .

“The current fashion system uses high volumes of non-renewable resources, including petroleum, extracted to produce clothes that are often used only for a short period of time, after which the materials are largely lost to landfill or incineration. “This system puts pressure on valuable resources such as water, pollutes the environment and degrades ecosystems in addition to creating societal impacts on a global scale.” There are good reasons to seek out alternatives to chucking clothes in the bin – globally the fashion industry is responsible for 10% of all greenhouse gas emissions, with textile production alone is estimated to release 1.2 billion tonnes of greenhouse gases into the atmosphere every year. Vast amounts of water are also needed to produce the clothes we wear too and the fashion industry is responsible for 20% of global waste water.  At the same time we are buying more clothes than ever – the average consumer now buys 60% more clothing than they did 15 years ago. More than two tonnes of clothing are bought each minute in the UK, more than any other country in Europe. Globally, around 56 million tonnes of clothing are bought each year, and this is expected to rise to 93 million tonnes by 2030 and 160 million tonnes by 2050.

"Reuse. Recycle. Rethink — your clothes deserve a second life, not a landfill."

Learning Lab
Businessman holding lightbulb. Business start-up goals to success, development and ideas motivation

Unleash Your Innovative Spirit!!

Learn more about the Colart Growth Lab, an exciting new initiative aimed at empowering innovation and leading change from within Colart. Click here to read more.

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