Check out the collab post between Liquitex and partner Jetty championing Bio Based and sustainability through creativity! https://www.instagram.com/reel/DBbeYdTJEWL/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA==

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Un beau label OR qui récompense l’investissement de Colart au Mans sur la mobilité durable. 

D’autres projets pro-vélo à venir dans les mois à suivre.

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Liquitex Bio-Based had a fun debut in the Granville Island, Vancouver location of Opus Art Supplies!  NA Marketing partnered with Opus to officially launch Bio-Based to their artist community in Vancouver with a private, after-hours event held at their store.  We invited some of their top acrylic users, local artists and influencers, and those who value sustainable choices in their work.  The energy of ‘Just Imagine’ permeated through the room as guests got their hands on Bio-Based at several try-it tables, engaged with a local Vancouver artist, Charlie Easton, and learned more about our conscious efforts to bring sustainable options to their toolkit.  Every attendee left with a sample of Bio-Based and Recycled Canvas, and majority of guests took advantage of our promo for the night, which was a GWP of Liquitex swag and product!  It was a fantastic opportunity to get face-to-face with the artists that drive the passion we all have for our brands and a fun reminder of the impact we are making in the art community.  

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Happy Friday everyone,

When it comes to the education portion of my job at Colart I spend a good deal of time considering how to better communicate about our products with people in clear, concise ways.  To this point I received some post demo feedback from a college professor and after considering it, wrote an email to my team to also encourage them to ponder a bit.  I think it may have wider appeal to all Colart folks so I\’ve pasted it below for you – all the best, Jimmy

Hi everyone,

I want to give you something to ponder based on some recent demo feedback.  Tony Zatzick performed a virtual demo for the Savannah College of Art & Design.  In the post demo evaluation sent to me from the professor, she spoke glowingly of Tony and then added some more general feedback which was not so much about what we do but rather her sharing her struggles as a professor.  She writes:

The one thing I’ve always struggled with in my virtual courses (and not just guest artist visits like this) is getting the students to feel comfortable to unmute themselves, interact more with the artist, and ask questions. I know this is the endless struggle of e-learning, but I think some students feel a sense of separation and anonymity when they’re in a Zoom course, and it’d be great to find new ways to overcome that.

I don’t know the exact answer to this except that maybe we can all consider how we set the tone whether in a virtual or in-person setting where this issue is prevalent as well .  We can certainly encourage people to ask questions but maybe we also need to remind them that not knowing or understanding something is not a weakness or vulnerability but rather simply the human condition.  In fact, asking a question with others present is a an admirable sign of confidence and strength.  Easy to say from a guy who’s had a lifetime to overcome such things and makes his living in public speaking but I think you get the idea.

Have a think about how you can set people at ease.  Maybe as you’re presenting it’s sharing the things that you once didn’t know but may have seemed obvious to others.  I’ve always felt that a good educator/communicator is one who isn’t afraid to not be cool.  In fact the teachers I remember who tried to be cool, often were not and the ones who wore their passions on their sleeves and weren’t worried about how that made them look were the ones I most admired.

Wishing you all a great weekend,

Jimmy

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