Download PDFThe Shopper Marketing Team has prepared a presentation to share with our clients and retailers. The report identifies four key shopper trends impacting the high street retailer, as consumers return to the high street after lockdown.
“Engaging hearts and minds in the new world”
Some of the highlights of the report are:
• 48% of the consumers are shopping online more frequently.
• Return to traditional and local: there is a need to ensure that our shopper needs are met and exceeded in store.
• Independent sector fastest growing: many brands and retailers have responded by rapidly speeding up digitalisation. While online will inevitably play a bigger role, it is essential to recognise the role physical retail continues to play within the OMNI shopper journey.
The report brings to life challenges we need to embrace, and these include
• The growth of online shopping.
• Shopping closer to home.
• Social distancing.
• Digital integration.
The closing section provides a well informed and researched overview of new world trends, and the main considerations include:
• “Keep me safe” – Reassurance, provenance, trust, cleanliness, environment.
• Experience – Entertainment, added value, drive to store.
• Online/Offline – Added value service, hands free, delivery, livestreaming.
• Social Beings – Interaction, customer service, advise & knowledge.
For the complete picture, read the full report by clicking here. It will certainly add value to your conversations both in and out of the workplace.
*Any questions please contact Amelia Macdonald.