September 23, 2021 | Cris Cosgrave | |
Views: 78
Rate this idea:
Loading...
The What
A QR code that will link to " How to recycle our products/ dispose responsibly"
The Why
Understanding the Closing the loop- circularity challenge, although the QR code will not apply to all our packaging/ products; this could be a great way to educate and give clear instructions to our consumers on how to recycle the recyclable materials and dispose left over products responsibly.
This gives the message of Colart being responsible of end cycle of our products but also empowering our consumers to help Mother Earth.
The How
Proposition:
We could create our own "Colart QR code" that will be present on our product labels across Brands or could be digitally launch and promoted.
Could be added on bigger product packaging and/ or to the websites or social media content.
Challenges:
New art work changes; but also there is New Packaging regulation for every country. How will it be impacted?
interesting thought Cris. Nowadays a QR code seems to be the solution to everything (in the Netherlands discussions ongoing to replace your social security number by QR or withdraw money from the bank with it) whereas 3 years ago it was proclaimed dead. I think it is a great tool and you’re raising an interesting idea. Let’s figure out how this could be made possible?