Personalising Transaction (Delivery Note)

The What

Personalising the Delivery Notes to Direct Consumers

The Why

I recently placed an order for various ‘TROPIC’ products and was delivered to my home last week. Inside my parcel was a little note saying THANK YOU from the company; it describes the charities or organisations they support together with advising if the packaging is recyclable or compostable etc. I then open up the note and there is a personalised (albeit printed) note together with the details of my order. Reading the personal note and all the other details made me feel as a consumer that I had purchased responsibly and this made me happy; for me it will aid loyalty for the Brand going forward. Is this a good idea to take forward for ColArt? (maybe ColArt already do this and I’m just unaware as I’m not a direct consumer via e-comm). I’m thinking personalising the transaction via the delivery note (low cost) is a nice alternative to the actual product (high cost). Maybe no extra paper will be required if this was to go forward as double sided print would apply although more ink will be used during printing. It would be interesting to see how personalising a delivery note compares to the sustainability & benefits of personalising actual product. Maybe my positive consumer experience could inspire ColArt to do something similar as we migrate forward on our sustainability journey….

The How

Identify who we are aiming to make happy and build continued brand loyalty (not for retailers especially but more for the direct consumer via e-comm). The business already prints documentation (delivery notes); with some support from Brand in what ColArt wants to convey together with IT support to install the design into our systems, find a parameter to identify those direct consumers only and apply these specific settings into our systems at DC's (print double sided for personalised transaction).