Our DTC Journey Begins: Launch of Liquitex Ecommerce Website on Shopify
https://www.liquitex.com/
We are thrilled to announce a significant milestone in our journey towards direct-to-consumer (DTC) success – the launch of our brand-new ecommerce website for Liquitex, powered by Shopify! This marks the first of many steps as we embrace our DTC goals outlined in the Perform 2030 Strategic Mid-Term Plan.
Tailored for the US and Canada markets, our new website showcases the exceptional quality and innovation that Liquitex is known for. With a user-friendly interface and seamless navigation, customers can now explore and purchase their favorite Liquitex products with ease. This launch on Shopify represents a significant leap forward in our commitment to providing an exceptional online shopping experience. But the excitement doesn’t stop here! We are gearing up for the UK launch of our Liquitex ecommerce site in April, extending our reach to help consumers experience their creative energy.
A heartfelt thank you goes out to the entire Project Vision team (Ellie Deakin, Justina Gomes, Josh Hart, Bowen Lee, Luiza Sandru, Tania Sernivka, Rebecca Smith, and Sam Webster), who exemplified collective agility to bring this website to life. Their unwavering commitment to the project and our Colart values – Passion, Quality, Agility, and Accountability – have been instrumental in making this launch a success.
Special recognition is due to Claire van Blerck for her pivotal role in orchestrating the initial kick-off meeting, which set the foundation for the project’s success.
This achievement not only represents a significant milestone for our organisation but also reflects our dedication to delivering a seamless and enhanced online shopping experience for our consumers. As we embark on this new chapter, we are confident that our ecommerce platform will not only meet but exceed the expectations of our valued consumers.
As we celebrate this achievement, we encourage everyone in the Colart family to explore the new Liquitex website, make a purchase (if you are in the US or Canada), and provide feedback. Your insights will help in refining and optimizing our online presence. Please fill out this Monday.com form so that we can address issues as they’re prioritised by our team: https://forms.monday.com/forms/7571c06d06120df06d3d1a27654cd38c?r=use1
We look forward to the continued success of Liquitex on this new platform and the positive impact it will have on our overall DTC strategy.
Here’s to the continued success of Liquitex on our new ecommerce platform!
Be sure to stay tuned for more updates and information on this, in particular,
the Liquitex Townhall Takeover going live at 15h GMT Tuesday 19th March.
Best regards,
Kevin Lee