Liquitex Unveils Exciting New Brand Positioning and Shopify Site

Liquitex, recently hosted a town hall meeting takeover unveiling groundbreaking updates to its brand positioning and announcing the launch of a new Shopify site.

Led by Global Brand Director for Liquitex, Kim Stylides, the event showcased Liquitex's journey towards redefining its brand identity and highlighted the key features of the newly launched e-commerce platform.

The meeting began with Kim welcoming attendees and expressing excitement about the recent developments. Katelyn Wagner, Senior Global Brand Manager for Liquitex, delved into the details of Liquitex's revamped brand positioning.  Katelyn emphasised the brand's evolution from merely providing art supplies to championing creativity in all its forms. The shift from sub-brands to a master brand approach underscores Liquitex's commitment to serving artists and creatives at every stage of their journey.

Prachi Desai, Digital Specialist, responsible for organic socials at Liquitex, shed light on the brand's strategy for activating its new brand equity across various social media channels. Prachi emphasised the importance of maintaining brand consistency while adapting to evolving industry trends. While Digital Specialist, Justina Gomes discussed the brand's digital content strategy, emphasising the importance of engaging storytelling and visual identity.

DTC eCommerce Manager, Bowen Lee showcased the enhanced features of the newly launched Shopify site, highlighting improved product detail pages and a streamlined checkout process.

With these updates, Liquitex aims to inspire creativity and empower artists worldwide to imagine and create without limits.

Comments from this townhall meeting were vast and we have captured them below.

If you missed the recording altogether,  then fear not!  Click below to view the film townhall meeting recording.