Liquitex Launches in Thailand Under A 30 Year Long Partnership

April 24, 2024 | |
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| 3 comments

We have recently launched Liquitex with our distributor in DHA Siamwalla in Thailand. As a kick-off we organised a Liquitex workshop with Jimmy Leslie flying in from the US to run the event and over 60 Thai retailers/Sales managers attended. 

We have worked with DHA Siamwalla for over 30 years and based on our success together with the (Winsor & Newton) brand we decided to consolidate all our brands with DHA Siamwalla (DHAS). DHAS are a manufacturer and distributor of stationery products, office  equipment and art supplies. It started as a family business but have grown to be No.1 in office supplies and stationery in Thailand and are expanding globally in the region, which can open up new distribution markets for Colart. Although fine art is only a small part of their business, DHAS are strong in fine art distribution and stationery, in additional the charismatic MD and owner, Suharit Siamwalla, loves art and our brands.

The Liquitex Event

As you can see the event was a great success, with retailers and sales managers engaging with and learning about our Liquitex products. So many questions and huge interest from the attendees. We also presented the marketing materials, display and videos that are available.

DHA Love Liquitex so much they even produced and gifted this wonderful video to us to showcase the event.

Click to view then video and then read what people had to say about the event and ongoing relationship.

Suharit Siamwalla

Managing Director, DHA Siamwalla, Thailand

"Our partnership with the Colart family has lasted for over 30 years. During this time, I have witnessed our teams' enthusiasm in developing a great product in our country. It gives us immense pride to add Liquitex to our range of products, and I can see how excited our sales team is about it. I am confident that they will do their best to make Liquitex a well-known brand in Thailand. I would like to express my gratitude to Jimmy, Damien, and Andy for participating in the launch of this great brand in Thailand. Our company always strives to keep its creativity and activity alive through art products. Once again, thank you, everyone."

Andy Gilnos

Business Development Director, Japan

"I believe the power of the Liquitex brand coupled with the retail and digital strength of DHAS is a recipe for success in the Thai market. Our shared KPI of launching in 70 new stores this year is just the start of the journey".

Jimmy Leslie

Resident Artist & Education Director,  North America

"I felt honored to present to such an enthusiastic group of people in such a wonderful city.  The Thai people and Suharit were very welcoming and our training session was filled with intelligent and thoughtful questions about Liquitex products.  You never know how a group will respond to you when giving a presentation, especially when there is a language barrier, but the retailers and sales managers were all smiles and definitely not shy about jumping in and getting their hands dirty.  Andy and Damien were fantastic assistants, moving about the room to share hand painted assets that I brought along.  This really helped allow people to touch textured mediums and understand how they can alter the natural characteristics of various Liquitex paint ranges.

I will always look back on this trip to Bangkok with great fondness".

Damien Tergella

International Digital Manager

"Very pleased for this new launch and for the sharing of Liquitex passion/fun to our dear partner in Thailand. In an agile way and with the support of DHAs I am sure we will be able to grow Liquitex through 360 campaigns (In Store Excellence/Social Media Brand Power/Marketplace Retail Readiness); and show to artists in Thailand that anything is possible. Well done to all the DHAs team and Jimmy/Andy".

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