Launching the new W&N Studio Acrylic for the China market
The unique selling point of this product is its matte finish. Given the computerized marking system used in exams, artwork created with these colours will not be overexposed and will also prevent sticking between sheets. The choice of colours, placing order, and packaging are all optimized for training school applications, making refilling, replacement, and outdoor painting convenient.
这个系列的最大亮点是其哑光效果。鉴于艺考阅卷现已采用电脑扫描阅卷系统，此款颜料画出的作品不会在扫描过程中反光，避免影响成绩。同时，试卷之间也不会粘连，保护画面完整。该系列的颜色选择、排列顺序和包装设计都非常符合画班使用需求，方便补充、替换和外出写生。
In June, we launched a new product line in the Chinese market: W&N Studio Acrylic Colour. This innovative range includes jelly packs and refill sachets, tailored specifically for daily practice and entrance exam preparations of art training school students. By expanding our acrylic product offerings, we aim to boost sales and attract more consumers to the W&N brand.
今年6月，我们在中国市场推出了一个全新系列——温莎·牛顿画室丙烯。该系列包含果冻盒套装和补充袋装，专为艺考生培训班的日常练习和考试准备而设计。此举不仅能扩大丙烯品类的销售，也有助于吸引更多潜在消费者加入温莎·牛顿品牌的大家庭。
This was a real collaborative effort during the development phase: our Tianjin Operations team explored various processing methods to meet cost targets, sourced and evaluated third-party factories, and integrated colour formulations across different ranges. Our Shanghai marketing team conducted thorough competitor analysis, tested samples, and designed an appealing package layout. These collaborative efforts ensured the successful launch of the product.
在此项目的开发过程中，我们得到了天津工厂的大力支持。他们探讨了多种加工模式以满足成本目标，搜寻并验证了代工厂资质，并在不同系列间进行颜色配方组合。而市场部则进行了充分的竞品研究、样品测试和包装设计。各部门紧密配合，确保了此系列产品的成功上市。
The product was unveiled at our national key customers’ meeting, where it received prominent display. Attendees were invited to try the product, and a promotional event helped us secure preorders, which received excellent feedback. We are now recruiting Key Opinion Consumers (KOCs) on WeChat to test the product and share their experiences online, aiming to drive traffic and increase sales. We look forward to sharing more good news in the near future!
在全国重点经销商大会上，我们隆重推出了果冻丙烯系列产品。现场突出了产品陈列，邀请客户试用，并通过促销活动收集预订单，市场反应热烈。官方微信平台也开始招募新品体验官，进行试用并分享心得，借此带动网上话题热度。我们期待更多好消息不断涌现！
This is a really exciting launch….well done team China – I really hope it is a success.
These look great love the way the colour content is really visible. Great packaging
Great job Team China, so pleased to see this project realised into products for the Chinese students studying for their exams. I am sure it will be a huge success. All the best!!
Congratulations to all the China team for this launch! hope this collaborative NPD project for domestic market will be a great success to boost our business.
Congratulations Shirley and all the team! It’s been great working with you on this initiative, and hope it is a super success for you!
This W&N NPD for Chinese market looks really great and very attracting x students. All the best!