Liquitex Bio-Based Acrylics Unveiled with Artist Mural at Cass Art Flagship Store
As part of the UK Cass Art x Liquitex Bio-based launch, which kicked off at the start of July 2024, we have collaborated with artist/illustrator Tom Guilmard to create a vibrant artist mural using solely the new Liquitex Bio-based Acrylics.
The mural, which is located at the entrance of the Cass Art Islington Flagship store, wraps around the in-store Bio-based product stand, and aims to provide the customer with an engaging, personal and vibrant shopping and brand immersion experience, whilst also bringing to life Liquitex’s Just Imagine campaign.
Tom Guilmard’s work centres around storytelling which he conveys eloquently through his vibrant, energetic and expressive art. The subject matters in Tom’s designs focus mainly on ‘world building’, humour and colour. He creates motives and symbols that are inspired by things he sees in the world and interactions he has with people daily. Tom says that to achieve this, he tends to spend a lot of time in his own head ‘building out these worlds and characters’ before having them come to life on the surface he’s working on.
For the Cass Art Bio-based mural, Tom curated a beautiful Bio-based Acrylics colour palette, which came to life strikingly in the different elements of his mural.
With his art, Tom aims to invite the viewer to explore it using one’s own imagination and interpretation. With this Liquitex Bio-based mural, we’re quite literally saying ‘Just Imagine’…
If you’re in London, you can see Tom’s Liquitex Bio-based mural at the Cass Art Islington Flagship store until the end of August 2024.
And if you’d like to check out some more of Tom’s art you can do so on his Instagram account: GUiLMARD (@tomguilmard)
I went to see this, it was absolutely brilliant even more stunning IRL. A fantastic collaboration with a great artist followed by all the art schools. Excellent context to be in.
This is a beaut of a mural. The paint application looks impeccable and I love the design, it’s so fun and vibrant. Huge bonus points for managing to get the 1-metre bay in store. A great way to showcase new LQX Bio-based. Chef’s kiss!
What an amazing collaboration and stunning mural! Can’t wait to see it 🙂
Super inspiring! Hope we will have the opportunity to activate similar collaboration with an Italian Art shop top partner 🙂
Super proud of all the incredible work the OneUKTeam@ColartUK across commercial and marketing have done in launching the Liquitex Bio Based in the UK. Gold standard execution and launch of this innovative NPD with a flagship and strategic retailer, across store, online and social activation with engaging artist collaborations and features. Terrific work and wonderfully showcased in this feature. Super proud. Congrats and well done. Best, Anthony.