Liquitex Made to Create campaign
Calling all innovators. All natural born creators. All disruptors, rebels, and experimenters.
For those who have the audacity to create, to reinvent. To fail and to try again.
Creatives with wildly unique minds need products to keep up with their imagination.
From metallic pours to crackle effects, airbrushing and mattifying, bendy pastes or honeylike strings of color - there’s limitless ways to defy the ordinary and bring new ideas to life.
....our call to action behind the launch of our Liquitex Mediums campaign: Made to Create!
Focusing on experimentation with the Professional Mediums range, we gathered five artists in a collaborative space with the task to try the mediums. We challenged them to explore new ways of working outside of their comfort zone.
The result?.....Pieces that were as uniquely creative as they are.
Like how we put the mediums in the spotlight (vs talking about paint all the time) and I am sure there is still tons to learn for us (as well as artists) about what can be achieved by using the mediums. I also quite like the filming and the communication. It really gives Liquitex an edge and helps me understand how it is different than Golden, W&N or other brands that also have acrylic paints and mediums. well done to all!
I agree Jasper, the filming and comms really inspire you to have a go!