Two More Brands Go Live on Shopify!

April 29, 2025 | |
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| 5 comments

We’re excited to share that both Lefranc Bourgeois and Snazaroo have officially launched their new websites on Shopify this April! These go-lives represent a significant step forward in our D2C journey, enhancing the consumer experience and setting the stage for future growth.

Lefranc Bourgeois has officially moved from WordPress to Shopify on April the 4th!

This is a big step in strengthening our D2C channels, and for now, the new site covers France and the EU (shipping to Austria, France, Germany, Italy, Luxembourg, and Spain).

This launch is just the beginning. Lefranc Bourgeois is set to expand further, with plans to enter the North American market in the coming months.

It’s been an intense four months to get here, and I want to give a huge shoutout to the delivery squad — Tania Sernivka, Sophiane Bahi, Rachel Kozak, Rebecca Smith, Danny Morgan and Charlotte Blanc.

And of course, all the collaborators that helped alongside the process: Marie Vincent, Patricia Le Mauff, Valerie Dubert, Delphine Vaucois, Chloe Bordereau, Remi Moghrabi, Stefano Maiorana, Hansa Kerai and many more. You’ve all put in a ton of effort, and it shows. Also, big thanks to Kevin Lee and the steering group for keeping things moving smoothly.

The site is live, so go check it out:
👉 French Site: https://fr.lefrancbourgeois.com/
👉 EU Site: https://eu.lefrancbourgeois.com/

As always, things don’t always go 100% to plan, so if you spot anything that needs fixing, drop your feedback . We’re on it.

Feedback form: https://forms.monday.com/forms/3368e0b5b8166da3d2e70defcc9ed296?r=use1

Now, let’s let our consumers enjoy the new experience. 🚀

Daniel de la Fuente

Snazaroo is now officially live on Shopify on April the 29th! Both the UK and North America sites are up and running — with the UK site fulfilling orders across Europe and the rest of the world.

This marks a major milestone for Snazaroo and our D2C roadmap, expanding our reach and improving the consumer experience across key global markets.

It’s been a five-month journey to get here, and I want to give a massive shoutout to our delivery squad: Natalia Flindall, Dhivya Rajan, Rebecca Smith and Danny Morgan.

Thank you also to our amazing collaborators who played a key role throughout the project: Josh Hart, Rachel Kozak, Jeanette Bullock, Giuliano Riosa, Carlos Trejo, Jillian Knechtel and many more!

A special thank you to Daniel de la Fuente for his project management support — his guidance was vital as I took on this migration as a project manager.

The sites are live – go take a look!
👉 UK Site: https://uk.snazaroo.com/ 
👉 North America Site: https://www.snazaroo.com/

As always, we’ll continue to refine and improve, so if you notice anything that needs fixing, feel free to share your feedback.

Feedback form: https://forms.monday.com/forms/bed8332ae168e428ffc85dfd1ca783f6?r=use1

Thanks again to everyone who made this happen — let’s celebrate this great step forward for Snazaroo!

Crystal Noble

Comments

  2. well done to everyone involved…..so good to see the collaborative and effective way in which you work with your results speaking for themselves! Looking forward to seeing more comms about the performance of the sites.

  3. Two major projects in this migration roadmap closed in one single month and ON TIME – well done, I’m proud of all the project members but I reserve the right to be specifically proud of the members of Dev Team who played their part over a difficult few months. Thank you for continuing to deliver your best and working as one team.

  4. It is great to see our D2C platforms transitioning to Shopify, the team delivering these projects on time, and all the knowledge from previous migrations being applied!