Europe Liquitex Made to Create Campaign – Field Challenge Highlights!
We’re excited to share a new video showcasing one of the most energizing parts of our Liquitex Made to Create campaign — the Field Challenge!
This initiative brought together 16 passionate sales representatives, who activated a total of 54 stores with impactful in-store displays and creative brand engagement.
The campaign delivered some very encouraging results:
- +62% sales uplift (2025 vs. 2024) in the stores involved in the contest
- According to PBI data: approximately 668 SKUs have been newly listed or reactivated in 2025, reflecting a strong boost in assortment expansion as a result of the Field Challenge
- 19 trainings/in-store demos carried out during the challenge period
- Strengthened brand presence and visibility across key European markets
The video highlights not only the execution across stores, but also the spirit and dedication of our teams. A big congratulations to our Field Challenge winners:
Maddalena Zambotti (IT)
Dora Oetvoes (DACH/EE)
Anne-Sophie Fougeray (FR)
Denis Robelin (FR)
Thank you to everyone who took part. We’re proud of the engagement this campaign has sparked — and we’re confident that initiatives like these will drive stronger connections with our customers and contribute to long-term sales growth.
Congrats to all for this first edition of European Liquitex Field Challenge on Liquitex professional mediums : super engaging commercial activation and great results! Nice branded windows and instore/online activations that create high visibility and drive sales ! Special congrats to the 4 winners 🙂 !
Well done to the 4 winners 🙂
Congratulations to all involved – an impressive brand activation with fantastic results! Well done, and a special shoutout to the winners. Thank you for your support and for championing the Liquitex brand.