To mark the release of his third album “the 25th hour”, rapper Rilès embarked on a unique 24-hour journey: applying his handprint on 20 000 released album copies.
For him, it brought a unique character to every single copy that has its own charaacteristics and its own flaws.
He managed to finish in almost 23 hours and sold out all the 20 000 copies that were made during his artistic performance.
His color of choice was no other than our own WN Galeria Cadmium Red Hue.
Check it out by clicking to see one of the videos on Riles’ Instagram - CLICK HERE
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