News Archive

Particularly in these uncertain times, we all need some colour and art! In the week before French confinement, British Artist Kelly Anna was in Le Mans to paint a giant mural with our Lefranc Bourgeois Flashe paint. You’ll surely remember Kelly from her Colart Loved By film and LB Flashe campagne.  As part of Lefranc […]

At the end of February, Liquitex Spain collaborated with the fifteenth edition of Art Madrid Contemporary Fair. Part of Madrid Contemporary Art Week, the fair brings together around 50 galleries from across the globe to show the best in painting, sculpture, graphic art, photography and video art from the 20th century onwards. Over the week […]

This year, Liquitex is celebrating 65th years of innovation and supporting artists. Since 1955 “I’m only happy when I’m trying to create something new,” said the creator of Liquitex, Henry Levison. In 1955, he invented the first water-based acrylic paint, and since then, Liquitex has never stopped innovating. Click here to learn more about the […]

For the first three months of the Lefranc Bourgeois’ anniversary, the brand is celebrating 300 years of collaborations: the unwavering relationship between them and the artist of yesterday, today and tomorrow. One inspires the other in return. Key visual A key visual that reveals the story of the relationship between Vasarely and Lefranc Bourgeois Hero […]

The Shopper Marketing team hosted an experiential Pop Up this December in Coal Drops Yard, Kings Cross, focussing on Promarkers and Watercolours. A full case study will follow but for now, we would like to share a few highlights: What was the objective? To engage new audiences, create a 360 campaign with a consistent message […]

Colart Spain is happy to introduce Antonio Segura Donat, better known as DULK. DULK is a multidisciplinary artist who finds a lifestyle in his work. He works urban art, drawing, painting and sculpture with a “pop-surrealist” style and for him every medium is a challenge he faces with pleasure and determination. DULK loves Liquitex  DULK […]

Liquitex is proud of their ongoing partnership with Sing for Hope. On the 13th of November, we had the honour of launching the London edition of our partnership at Elephant West, Elephant Magazine’s new art and community space. The Sing for Hope London piano, titled “Express Yourself”, was designed and painted by renowned artist Stuart […]

Our partner in Ecuador, Sbandra, has recently shared with us a beautiful story from year 2000. Sbandra will soon be celebrating their anniversary and this story will be featuring in one of the national Ecuadorian newspapers. Click here … to read the chronicle of the fabulous journey of indigenous artist Ramón Piaguaje. “In 1998 (…) […]

In late September 2019 the new Snazaroo Brand website went live in the UK, closely followed by the USA! This was possible thanks to a great collaboration between the Digital team and the Brand Team. The Spanish version of the website will follow shortly. Have a look: https://www.snazaroo.com/ Why was a new website created? As part […]

Liquitex launched their digital campaign for the Basics range on 20th August, which will last until November. Basics Acrylic, “the everyday acrylic” has just seen its range increase from 48 to 72 colours! The image below shows them all and is one of the key visuals of this new campaign:   This campaign has two […]

On 3rd September the Promarker range was re-launched. Winsor & Newton re-introduced the graphic marker range under the Promarker brand with 4 new variants: Promarker, Promarker Brush, Promarker Neon, and Promarker Metallic. This came with an entire range re-design. Individual marker labels were changed to improve colour stand out, colour accuracy and differentiation. The packaging […]

On Friday 6th of September, Thierry Collot, Southern Europe Commercial Director, was invited on French Radio Europe 1 to talk about Lefranc Bourgeois, on the occasion of the Back to School period. Europe 1 is one of the most popular radio stations in France, and the show, entitled “La France bouge” (France is moving) focusses […]

Why is oil paint so expensive? A few months ago, Winsor & Newton were approached by Business Insider to create a video about the making of oil paint. Business Insider is a fast-growing business site with deep financial, media, tech, and other industry verticals. Launched in 2007, the site is now the largest business news […]

A little background on Sing for Hope Sing For Hope is a not-for-profit organisation whose mission is “Art For All”. Sing For Hope transforms lives by using the power of the arts to create a better world. Since 2006, Sing For Hope has partnered with over 250 non-profit organisations, involved over 3,500 artists in creative […]