News Archive

Community

Liquitex “Just Imagine” Artist Residency in Italy

The project included inspiring brand storytelling content and advertisements within Insideart issues and digital channels (web, social media, newsletter), an open call for artists, a two-week residency in Rome for two emerging artists and a final Gallery exhibition.

Town Hall Meeting – Watch the video.

I would say that consumers expect the brands they buy to deliver quality and performance as per their expectations, but the brands that drive true engagement appeal emotionally to consumers, and therefore driving emotional engagement through our comms needs to be at the forefront to building a retaining consumer loyalty.

Colart piano keys

In 2019, Liquitex launched a partnership with Sing For Hope, a global non-profit organisation dedicated to transforming lives by using the power of the arts to create a better world. In celebration of this partnership, the Liquitex brand team in Piscataway invited every Colart team across the world to contribute to an internal art installation […]

Colart Italia, InsideArt and Macro: a fruitful partnership

Genesis of the partnership Back in 2018 and in recognition of Colart Brands’ constant dialogue with artists and attention to contemporaneity, art and culture magazine InsideArt invited Flavie Dirninger (Colart Italia) and Stephanie Nebbia (Global Fine Art Collective), to meet Giorgio De Finis, artistic director for the Museo d’Arte Contemporanea Roma (Macro). From this meeting, […]

Sing for Hope Piano London

Liquitex is proud of their ongoing partnership with Sing for Hope. On the 13th of November, we had the honour of launching the London edition of our partnership at Elephant West, Elephant Magazine’s new art and community space. The Sing for Hope London piano, titled “Express Yourself”, was designed and painted by renowned artist Stuart […]

Sing for Hope Piano: London

What is Sing for Hope again? Since the beginning of 2019, Liquitex has partnered with Sing for Hope, a global not-for-profit organization that harnesses the power of the arts to create a better world. The “Sing for Hope Pianos” programme is a collaboration of art and music where beautiful artist-created pianos are placed in public […]

Colart selected for Culture au Futur

Colart Le Mans/France Selected by “Culture of the Future” The Pays de la Loire region has selected Colart and 4 other territorial companies to participate in its new collaborative project, entitled “Culture au futur” (Culture of the Future). The operation is unprecedented and experiment-based, bringing together artists, industries, and research laboratories who will work together […]

‘My Solidarity leave® in Madagascar’

CLIQUEZ ICI POUR LIRE LE TÉMOIGNAGE DE CAROLE BRIQUET EN FRANÇAIS This August, Carole Briquet, HR Manager Southern Europe, took two weeks of her annual leave to go to Madagascar on Solidarity Leave®. She is sharing with us her experience and some pictures: “On Friday the 16th of August, having finished work for the day, I […]