2024 In Artwork: Highlights from the Artwork Team

2024 was a standout year for the Artwork team at Colart, filled with significant achievements and successful collaborations. From brand initiatives to regulatory updates and cost-saving projects, the team was at the core of many key endeavours that contributed to the ongoing success of the company.

New Packaging Initiatives

The Artwork team played a crucial role in delivering new packaging for a wide range of projects, including both Environmental Product Design (EPD) and New Product Development (NPD). These initiatives were instrumental in strengthening our brands and ensuring the continued success of our product lines. These contributions helped enhance the look and feel of our packaging, adding value to the products and supporting the company's brand identity.

Regulatory Updates

A top priority for the Artwork team was ensuring that all Colart products met global regulatory standards. Our annual regulatory update project was essential in keeping all products compliant across markets, ensuring seamless operations for Colart worldwide. This effort was pivotal in maintaining our reputation for quality and reliability.

Cost-Saving Projects

In 2024, the Artwork team also played a key role in several large-scale cost-saving projects, often working in close collaboration with our Manufacturing and Procurement teams. Here are some of the major projects that helped reduce costs:

• Overlabelling Improvements: We reduced overlabelling of finished goods at the Le Mans facility by optimizing artwork designs. By updating the number of languages required for EU labelling and eliminating the need for manual over-labelling, we streamlined production. Products affected included WN PWC HP, Galeria 500ml, and LB Acrylic 80ml.
• Supplier Changes: We ensured all artwork updates were aligned with supplier changes, including a smooth transition of paper-based ranges to new suppliers, as well as updates to the Canvas range.
• Substrate and Printing Process Changes: A notable shift occurred with the W&N AOC and PAC labels, which moved from true color application to digital printing. This change helped reduce costs while maintaining high-quality standards.

Sustainability Efforts

In alignment with Colart’s ongoing sustainability commitment, the Artwork team worked on several packaging improvements. One key achievement was the removal of vac-form packaging from the LQX sets, making our products more environmentally friendly.

LB Globalisation

As part of the ongoing globalisation project, the Artwork team focused on ensuring that LB ranges were compatible with the US market. In 2024, all labels and sets for Flash and Fine Oil were completed, with Extra Fin Oil and Linel still in progress.

Conte a Paris Repositioning

The rebranding of Conte A Paris was another exciting project in 2024, involving a complete redesign of the brand’s packaging. This repositioning has helped elevate the brand’s presence and appeal in the market.

Looking Ahead to 2025

As we enter 2025, the Artwork team is already focused on a number of exciting projects. Our work begins with the Royal Warrant project, followed by the continued redesign of the Conte A Paris range, including replacing plastic with cardboard in Carre sets.

We will also continue with our annual regulatory updates, further globalization of LB ranges, and exciting projects such as the SNZ Board Game, Finger Face Paint, and REEVES Markers. 

We look forward to another year of successful collaborations and are excited about the opportunities that lie ahead in 2025.