“Celebration of Watercolour”: UK Marketing’s Spectacular Watercolour Showcase at Mall Galleries

April 6, 2023 |

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On April 4th, the UK Marketing team organized a much-anticipated Winsor & Newton 'Celebration of Watercolour' event at the esteemed London Mall Galleries. The event spanned throughout the day, with day-time activities open to the public followed by an exclusive evening activity available through paid entry . The event aimed to provide art enthusiasts and watercolour aficionados with a unique and immersive experience, delving into the rich history and science behind Winsor & Newton watercolours.

Visitors were treated to a wide range of Winsor & Newton focused activities during the day-time session, including interactive watercolour making displays, demonstrations by renowned artists such as Roger Dellar, Matthew Phinn and Brian Smith, and opportunities to try out Winsor & Newton watercolours firsthand. From learning about the intricate pigments and techniques used in watercolour production to discovering the fascinating Winsor & Newton historic archive, attendees were able to deepen their understanding and appreciation for this timeless medium.

As the evening approached, the event transformed into an exclusive paid-entry activity, offering a more intimate and specialised experience. Attendees had the opportunity to paint alongside members of the Royal Institute of Painters in Water Colour, sample Winsor & Newton products, and enjoy a curated showcase of exquisite watercolour masterpieces.

The evening session provided a unique networking opportunity for art enthusiasts and professionals alike, fostering connections and conversations within the watercolour community.

The response to the 'Celebration of Watercolour' event was overwhelming, with a footfall of around 430 unique visits, surpassing the average for typical event days at Mall Galleries. It was truly a special occasion where art lovers came together to celebrate the beauty, versatility, and rich heritage of Winsor & Newton watercolours. The event served as a testament to the enduring partnership between Colart and the London Mall Galleries, and left a lasting impression on all those who attended, further igniting the passion for watercolour art.