Defining the Artist Drivers: Immersion Video Part Two
"To understand how to connect with artists and build positive brand associations, you first need to understand what matters to artists."
The Insights team have delivered their latest artist immersion research study for the entire business. The Insights team uncover stories from 48 artists across our four audience groups in the UK and the US. And the result. Creative Chaos!
We made this statement in our first news article published in September. This article launches part two in a series of three parts, Defining the Artist's Drivers. Here we unfold the insights from the immersion study that categorised the artist drivers into six segments. These include:
- Allows me to create with confidence
- Makes me feel like a "real" artist
- Unlock new possibilities for me and my art
- Has been formative to my artistic development
- Commit to causes that matter to me
- Reassures me I won't be wasting my money
To find out the detail behind each segment, click and watch the video above.
Did you miss the first article, Portrait of an Artist?
You can view this new article by clicking on the link here. And, for the curious, we have unlocked the science behind Behavioural Science in a special edition article which you can view by clicking here.
Part Three, The Artists Shopper Journey, will be launched in the coming weeks.