Help Us Name Our New Face Paint Product!

At SNAZAROO, our vision is to have a face painting kit in every household with a child under 10. We're driving this vision by creating more disruptive new product development (NPD) for the key occasions when kids engage with face paints, especially during home playtime.

Our research shows that kids under 10 love getting involved in the face-painting process themselves. For them, the joy comes from the act of painting, not just the final result. With this in mind, we're working to make it as easy as possible for kids to paint themselves, eliminating any barriers or unnecessary steps.

Our collaborative team has developed liquid face paints that allow little fingers to dip directly into the pot and apply the paint straight onto their faces—no water or brushes needed. Currently, we're calling this project liquid paint internally, but we need your help to come up with a consumer-facing name that meets the following criteria:

• Clearly communicates that it’s face paint
• Is intuitive and understandable across multiple countries and languages
• Reflects SNAZAROO’s colorful and playful character
• Represents the product’s unique offering

To help spark your creativity, we've attached a mock-up of the packaging and some kids using our product.

So tell us what you think our liquid paint should be called. 

The best name will receive a prize!.

Competition closes:  6th September

Click below to enter.

Thanks for your creative input and helping to inspire young artists.

Sal Marshall
Global Brand Director