INTERNATIONAL COMMERCIAL TEAM – Q1 2019 UPDATE

The International Commercial Team has been busy since the beginning of the year, implementing different projects on all continents… See some highlights below!

E-LEARNING PLATFORM

Over 22 countries have signed up to our e-learning platform and 400 people have already started the training. Our objective of 500 people completing it should be reach by the end of the year as over 200 people have already done so.

SOCIAL MEDIA OF OUR RETAILERS AND DISTRIBUTORS

Saudi Arabia

Jarir posted 4 instagram posts, generating 50K likes from their 1.1m base of followers.

 

 

 

• Aifa – WN Argentina
• Refined linseed oil video
• Liquin fine details video
• Promoting Jochi Camara’s workshops
• Promoting Ricardo Celma’s workshops

 

IN GREECE : DIGITAL KIT BASICS

• New initiative to send every month a digital kit to customers on a different range including ready to be used imagery/ caption for both Instagram/ Facebook
• The first test started with Greece and Basics
• 2 posts/ week already since we started

 

LIFESTYLE IMAGERY

• Creation of 70 lifestyle imagery covering the Cotman, Galeria and Winton ranges
• We also provided captions for both Facebook and Instagram

 

IN-USE EXAMPLES

 

NEW INFLUENCERS

 

 

 

 

EVENTS AND COOPERATIONS

Argentina

Porter Art Show

• National show sponsored by Winsor & Newton (only paint manufacturer!)
• Carried out a number of workshops in oil and water colours by very well known Argentinian artists Goyo and Ricardo Celma.

Russia

ICT33.jpgSKREPKA Trade Show (in March)

• 3 days Event
• 300 + guests on stand
• 60-70 contacts on WN
• 20-30 contacts on Snazaroo with product Q’s
• Facepainter was organised closer to main stand

Russia

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Kalacheva School Cooperation

• First experience on Kalacheva School cooperation
• https://kalachevaschool.ru/programs/interior-sketch-intensive
• Support with materials on-line courses “interior sketch intensive”

Russia

Kidzania Cooperation: 3rd cooperation with Kidzania

• 8 days facepainters work
• Around 6000 faces with Snazaroo
• 4000 coupons distributed (-20% in Veselay Zateya)

 

 

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Russia

International Union Teachers-Artists Cooperation

• International Forum of Teachers-artists in Moscow
• 500 participants (members of Union)
• Gift bag with catalogue and sachet-samples (oil, acrylic, watercolor)
• Retail partner – Peredvizhnik

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Russia

Fantasy Room Cooperation

• One of the leading school in Russia – 31,8K followers
• https://www.instagram.com/fantasy_room_moscow/
• Support with materials
• WN will support big marathon in April
• Posts about markers agreed on Q2

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Russia

Alyona Lavdovskaya Fashion Camp Portugal

• PR post in Cosmo.ru with luxury video inside: https://www.cosmo.ru/fashion/news/21-03-2019/v-portugalii-proshel-intensiv-po-feshn-illyustracii-fashion-art-camp/

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Japan

JAWA Show

• 3,300 visitors to the events
• Over 70% of visitors visited our booth (Top 2 at event)
• Social media buzz both pre-event and at event led to over 100 people lined up to purchase Winsor & Newton Water Colour dot card
• £2,000 in sales (although this was not the main objective)
• 80% highly satisfied with new NPD trials

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