Introducing the new Colour Lab!
During the summer we asked you to help us rebrand the I&D lab (innovation and development) in Le Mans.
100s of you entered, we short listed to five names and then the favourite was voted on!
I am happy to announce that the winning name is Colour lab!
Congratulations to our winner, Cris Cosgrave, who came up with the name!
Colour Lab is a perfect name as it cements our authenticity, expertise, and legitimacy as the home of colour creation.
To really bring the new name to life, Marion Bach from the I&D team, has created this great poster show to the right. This poster can be seen in the lab in Le Mans.
If you are meeting with key customers, suppliers, partners don’t forget to mention that we have been innovating across all our brands for 100s of years, perfecting quality, durability and sustainability and that is why our products are so sought after by our artist consumers.
Sara Brennan
Great name, great poster! 👏👏👏
Love this! Well Done @cris-cosgravecolart-com great name 🎨
Love the name! Well done Cris 🙂
Genial ! Bravo Cris ! and Bravo Sara and R&D Team for marketing your great work ! This helps a lot and we will be happy to use the “Color Lab” name when we talk about the chemist/quality/R&D team to external stakeholders ! Super good vibes!
Clemence let us know if any info from the Lab team would help when you talk to external stakeholders – slides, video etc
Brilliant it does what it says. Well done Cris!
Love it!