Meet the Group Digital Team at Colart

March 5, 2025 |

Celebrating New Team Developments

The Group Digital team at Colart has long been a driving force behind our digital growth and consumer engagement. As part of our bold Perform2030 goals, which aim to deliver brand power and grow our DTC business over the next five years, we are excited to share some exciting developments with you.

These developments are designed to accelerate our digital efforts and evolve the team’s roles and responsibilities, supporting our journey toward achieving these ambitious targets.

So, Who is the Group Digital Team?

You might already know that the Group Digital team is a powerhouse of strategic thinkers, data lovers, and digital subject matter experts. But what exactly do we do? Simply put, we are here to ensure Colart stays at the cutting edge of digital marketing, driving growth, efficiency, and global digital consistency across our brands and markets as seen by the consumer.

Here’s a quick snapshot of what we bring to the table:

🎯Strategic Leadership: We align digital strategies with Colart’s business goals, ensuring that every amount spent delivers maximum return on investment (ROI).

💡Specialist Consultancy: We provide expert advice across all things digital, ensuring that every market and brand benefits from global best practices and shared insights.

🛠️Technology & Tooling: We centralise digital tools, unify data, and ensure the smooth integration of digital marketing technology such as CRM and social tools across the business to deliver powerful insights and consistent execution.

📲Content & Campaigns: We partner with brand teams, the e-commerce team, and local markets to develop digital content strategies and campaign activations, ensuring everything we do is fit-for-channel and audience.

📊Performance Measurement: We track, measure, and optimise digital performance, ensuring every campaign delivers real value and that learnings are scaled across the business.

🔍Insights & Trends: Our team keeps a keen eye on emerging trends to keep Colart ahead of the curve in digital marketing.

⚡Process Efficiency: We develop streamlined workflows that reduce bottlenecks and drive faster execution across all teams.

Rebecca as SEO Strategist: Rebecca has been a driving force behind our SEO efforts, helping our brands rank higher, drive more traffic, and get noticed by the right audience. As SEO Strategist, Rebecca will lead the charge in developing SEO frameworks that support brands and markets globally.

She will ensure that our SEO strategies are tightly aligned with business goals, monitor KPIs across regions, and work closely with stakeholders to ensure we stay ahead of the competition. Her expertise will be key in building out scalable, data-driven SEO campaigns that deliver measurable results.

Lauren as Paid Media Strategist: Lauren’s expertise in paid media has been instrumental in scaling our digital ads across markets. Now, in her new role as Paid Media Strategist, Lauren will oversee global paid media strategies, ensuring that our ad spend is maximised to its full potential.

She’ll work closely with brand and market teams, external agencies, and partners to deliver campaigns that drive engagement, revenue, and ROI. As a Centre of Excellence (CoE) in paid media, Lauren will share insights, best practices, and opportunities to optimise digital spend and performance across internal teams and partners.

Why This Is a Game-Changer for Colart

To achieve our brand power and DTC ambitions, scaling our digital efforts is essential. As we expand into more markets, having strategic leadership within key digital areas like SEO and paid media, as well as CRM and organic social, will ensure we drive growth and efficiency at every level.

Here’s how Rebecca and Lauren’s new roles will contribute to our journey:

Driving Revenue Growth: Rebecca and Lauren will play a pivotal role in helping us hit digital KPIs by developing and executing strategies that drive paid and organic traffic.

Optimising Costs: With centralised oversight, they will ensure that we get the best value from our content and digital spend, reducing waste and improving ROI.

Consistency Across Markets: Their leadership will help ensure that all our markets and brands follow a unified digital strategy, driving consistent messaging and positioning worldwide.

Building Internal Capability: These new roles will foster greater internal expertise, creating a scalable model for future growth. They’ll help us adapt to local needs while maintaining global strategic alignment.

What's Next?

The promotions of Rebecca and Lauren mark an exciting new chapter in the evolution of our Group Digital team. Their expanded roles will provide the strategic leadership, global alignment, and data-driven insights we need to meet our ambitious goals and continue our digital transformation.

We couldn’t be more excited for what’s to come. Please join us in congratulating Rebecca and Lauren on their well-deserved promotions. Their leadership, passion, and expertise are invaluable to Colart, and we can’t wait to see the incredible work they’ll continue to do in these new roles.