Mrs Lowry and Son

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August 1, 2019 | |
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(By Laura Triptree)

Production of the film

At the end of 2017/start of 2018, Charlotte and Stephanie Nebbia worked with Genesius Pictures, the Production Company who were filming Mrs Lowry &  Son with Timothy Spall and Vanessa Redgrave.

As Lowry solely used Winsor & Newton products, it was an obvious fit to loan and showcase our archive material and these are the products that you will see him use in the film.

 

A few examples of Lowry’s art

Watch the trailer here:

Vertigo Films have picked up the distribution rights in the UK and are releasing the film on 30 August nationwide with previews on 27 August in 200 cinemas. In front of the feature, there will be a pre-recorded sizzle with Timothy Spall and Claire Stuart (curator) reviewing artwork at the Lowry Gallery. It is very personal to his work and life and will even include a picture of his bedroom.

Collaborating with Vertigo Films

Laura Triptree has been working with Vertigo to get access to content which we can share in the lead up to the release. The movie will appeal to our target audience as it reinforces our heritage, quality perception and credibility that Lowry solely used Winsor & Newton oils.

Vertigo are giving us the following content which we are sharing across our, our retail, UAL and media partner’s comms channels in the lead up to and during the theatrical release:

  • An exclusive clip from the movie of Lowry painting and using our archive products
  • Tickets to the National previews (20 pairs) which we are using as a prize for competition.  These will be split across the following outlets:
    • Winsor & Newton digital channels
    • Retail digital channels (Cass Art tbc)
    • University of Arts London – targeted email to Fine art alumni past & present ~88k
    • The Artist & Leisure Painter – Painters Online & social media ~300k monthly
  • Stills from the movie for wide distribution
  • Quotes from Tim Spall and Claire Stuart about Winsor & Newton which we’ll incorporate in PR & blog content
  • Exclusive content taken from the Preview sizzle (Jacksons) critiquing Lowry’s work at the gallery and featuring his palette which we will use as a basis for a bundle offer
  • Access to talent: Include Artist & Leisure Painter in their press junket with Tim Spall which will generate a feature across publications to co-inside with end of theatrical run and start of Home Entertainment release. Artist & Leisure Painter are also featuring an old interview from their archive with Lowry and a product give away for 5 winners based on the 5 paints that Lowry used.

We are also sampling products to 10 key media as well as gifting product to Tim Spall as he is an aspiring artist.

Comments

  1. A great article! I love Lowry and enjoyed seeing his retrospective exhibition at Tate Britain in 2013 – he was really under appreciated as an artist in his lifetime. I’m also a Timothy Spall fan so will definitely be checking out the movie!

  3. As an aside…
    Tolkien may not be considered a great artist but his covers for the Hobbit are some of the most recognisable in western literature.
    In the most extensive exhibition of his work ever at Oxford last year, old W&N tubes were laid out next to his paintings.