SNAZAROO Collaborates with PAW Patrol, the #1 Preschool Brand
This week marked a milestone as the collaboration between SNAZAROO and PAW Patrol was formalised with the signing of a legal contract covering the UK & Europe.
The collaboration comes just in time to celebrate the 10-year anniversary of the beloved PAW Patrol animation in October, which has captivated children between the ages of 3 and 8, making it an ideal match for SNAZAROO's target audience and the chance for kids to become the Paw Patrol pups they idolise.
PAW Patrol has achieved success, becoming the number one preschool brand with an 85% awareness in the UK and France, 86% in Spain and Poland, along with 71% in Italy. This is a global property that resonates with our target audience and has proven revenue-generating capabilities across other categories.
The licensed geographic territories covered by our agreement are as follows:
- Austria
- Czech Republic
- Republic of Ireland
- France,
- Germany
- Italy
- Netherlands
- Poland
- Portugal
- Slovak Republic
- Spain
- Switzerland
- United Kingdom
The period between September 2023 and the end of June 2026 presents a fantastic opportunity for SNAZAROO to leverage the PAW Patrol property and drive sales in these regions.
Exciting developments lie ahead, with the PAW Patrol team planning to launch a new film to commemorate their 10-year anniversary, along with various spin-offs during the contract period. This promises to elevate the property's popularity and visibility, providing significant benefits to SNAZAROO and making the brand even more appealing to households with kids under 10.
We plan to release four SKUs in 2023, followed by three more in 2024, all packaged in our convenient hang pack format. To ensure successful local activations, a comprehensive toolkit will be provided to support these launches. Moreover, these SNAZAROO and PAW Patrol packs are not only suitable for year-round use but are also perfect for gifting during the lucrative Q4 gifting season.
Stay tuned for more updates and information throughout the year as we embark on this exciting collaboration.
Sal Marshall
Global Brand Director
Who are Paw Patrol?
Led by 10-year-old Ryder, the plucky pups of PAW Patrol are rescue dogs in training. Each pup is inspired by a real-world job like fire fighter and construction worker. When trouble strikes Adventure Bay, they're there to save the day! Whether it's a cat in a tree or a train off the tracks, they always find a way to help those in need.
For kids, PAW Patrol is a fun way to learn bravery and heroism, with exciting stories that never get too scary. Ryder and the pups also teach lessons about caring for animals, a message that is reinforced through PAW Patrol’s real life partnership with the American Society for the Prevention of Cruelty to Animals.
Fantastic collaboration – well done to everyone who helped to get this over the line and can’t wait to see the packs in store !!
Wow this is great, a couple of years ago my son would have just loved this…he is now 6 and has moved on to Pokemon and Mario.
Well done to all involved- very exciting collaboration and looking forward to get hold some sets. Go Skye and Everest <3
Kid’s shows like these are incredibly effective ads for their merch. Wishing every success to Snazaroo, the timing is perfect.
This is amazing. My children love Paw Patrol and as a family we love Snazaroo. Can’t wait to get our hands on these. Well done all involved