SPOTLIGHT ON INTERNATIONAL: APAC REGION
What part of the business “doesn’t have a home, but has a home everywhere”?
Our agile International Commercial team works directly with distributors and retail channel partners, supporting them with everything from product orders to in-store merchandising and digital marketing campaigns. The complexity of this operation has the team navigating through different cultures, time zones, seasons and consumer behaviours. This is certainly not a case of “one size fits all”.
This complexity has determined the information delivered to you throughout 2022. The International team will publish bi-monthly updates that focus on a specific region. The first in the series for 2022 is a spotlight on the Asia Pacific Region APAC.
Watch the video below for updates on in-store, eCommerce and social platforms across the APAC region.
If you are curious to find out more on International, then read these past articles;
This is such a great article with real visuals of why the International Team as a whole is performing so well…..so a big shout out to you all 🙂
ps really like the idea of colour cafes….I saw a photo of a beautiful one in Italy and would love someone to start the concept in the UK!
Thank you Jane for your comments. Our partners in Asia are doing a fantastic job and are also part of our ‘Colart family’. Yes I agree with you I love this concept of stores in a few markets in Asia !!
Thank you for the great update, this is so much better than just hearing that this part of the business is doing well.